MAM
Madison Media’s COO (north and south) CVL Srinivas resigns
NEW DELHI: Madison Media chief operating officer (north and south) CVL Srinivas has put in his papers after a successful five and a half-year stint in the country’s leading media specialist agency.
Srinivas is yet to decide on his new assignment and is expected to join a new company only towards the end of November or early December.
“I have been thinking on this for quite some time. When offers came along, I decided to quit. My nature is such that I like challenges and I feel, with things progressing smoothly here, it’s time to move on. It was great working with Sam (Balsara) and others. It proved to be a rich and rewarding experience,” said Srinivas.
On his plans for the future, Srinivas added, “I have got offers both from India and abroad, and these are from media industry and outside it as well. I am taking a two-month break and will decide during this break.”
Srinivas, who joined Madison in mid-1998 in Mumbai, moved to Delhi in early 1999 when the agency split into two operating units and he was given charge of the non-Mumbai clients.
“My most memorable win here was clinching Coca Cola buying and planning assignment. Other highpoints were setting up of Delhi followed by the Bangalore office. Also recruiting some of the best talents in the country and retaining them was quite satisfying, too.” Srinivas adds.
During his tenure, Madison added clients such as Coca Cola, Perfetti in 2000, Domino’s in 2001, ABN Amro Bank, Somany group and Ozone Ayurvedics in 2002. “During the same period, we picked up BPL, Nissin Foods and IFB appliances in our Bangalore branch,” says Srinivas.
Srinivas started his career in media in 1993 when he joined Lintas after completing his MBA from XLRI, Jamshedpur. After a year, he left Lintas for HTA, where he got an opportunity to be a part of Fulcrum and from there, he joined Madison.
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“Media innovations have become an expected deliverable from any media agency”
MAM
Budweiser launches ‘Let It Pour’ platform for FIFA World Cup 2026
Campaign spans 40 plus markets with fan events, merchandise and global film.
MUMBAI: When the whistle blows, Budweiser wants the celebrations to flow just as freely. The beer brand has unveiled ‘Let It Pour’, its global football platform for the FIFA World Cup 2026, kicking off a four-year build-up with a campaign designed to turn fandom into a shared, full-throttle experience. Rolling out across more than 40 countries, including India, the initiative blends on-ground activations, merchandise and a star-led global film to capture the emotional surge of the sport’s biggest stage.
At the centre of the campaign are football heavyweights Erling Haaland and Jürgen Klopp, who front the messaging around passion, performance and collective celebration. For Haaland, set to make his FIFA World Cup debut in 2026, the platform mirrors the intensity of a moment he has long worked towards, while Klopp lends his signature energy to amplify the spirit of fans coming together.
The campaign’s global film leans into that shared emotion where matches spill beyond stadiums into homes, bars and city streets over the tournament’s 39-day run. Set to Joe Cocker’s Feelin’ Alright, it captures how football blurs boundaries, turning strangers into teammates and moments into memories.
Beyond storytelling, Budweiser is building a broader ecosystem around the campaign. The Bud Fan Store will offer exclusive tournament-inspired merchandise, from football kits to branded apparel, while Bud FC developed with Wink will host experiential fan events across select markets, recreating stadium-like energy in festival settings.
India forms a key part of this push. With football fandom on the rise, particularly among younger audiences, Budweiser 0.0 is positioned to anchor local activations, bringing fans closer to the global spectacle through community-led experiences.
The move reinforces Budweiser’s four-decade association with the FIFA World Cup, but also signals an evolution in approach. Instead of simply sponsoring the game, the brand is leaning into culture creating multiple touchpoints where fans can participate, not just watch.
In a tournament where every goal sparks a reaction, Budweiser is betting that the real win lies in how loudly and how collectively that reaction pours out.
