MAM
Madison Media appoints Akanksha P as deputy general manager
WPP Media and Wavemaker veteran joins to bolster performance-led digital
MUMBAI: Madison Media has hired Akanksha P as deputy general manager, adding a battle-tested digital strategist to its senior ranks as media agencies race to sharpen their performance edge.
Akanksha P arrives with more than a decade in digital planning and buying, most recently as business director at WPP Media, where she handled electronics, CPG and health-insurance portfolios while steering annual strategy and high-value deals. Her brief at Madison is clear: drive smarter spends, tighter ROI and technology-led media solutions in an increasingly fragmented ad market.
Her résumé reads like a tour of India’s top agency networks. Stints at Wavemaker, GroupM and Isobar built depth in media buying, client leadership and cross-platform strategy. At The Indian Express, she worked on branded content and IP-led solutions, giving her a publisher’s view of audience and monetisation.
Colleagues describe her as commercially sharp and negotiation-heavy, traits prized as brands scrutinise every rupee of digital outlay. Award-shortlisted innovations and big-ticket sponsorship closures have featured along the way.
Beyond boardrooms and dashboards, Akanksha is a mountaineer and motorcyclist, comfortable with risk both on the road and in strategy.
For Madison Media, the hire signals intent. For rivals, it is a reminder that in digital advertising’s arms race, talent still swings the biggest deals. And in a market where algorithms jostle with instinct, agencies are betting on leaders who can ride both.
