MAM
Madison Media ropes in Vishal, Ambica and Akanksha for key roles
Trio joins to drive digital and integrated growth in North & East
DELHI: Madison Media is giving its North and East operations a fresh jolt of energy, bringing in three senior professionals to strengthen its digital and integrated media leadership.
Vishal Kumar has joined the agency as vice president, digital business for the North and East. He will steer the region’s digital growth plans, working closely with chief digital officer Vivek Das and COO Mimi Deb.
This is a homecoming for Vishal, who returns to Madison with more than 18 years of experience across marketing, media and digital transformation. An alumnus of Xavier Institute of Management, Bhubaneswar, he spent nearly eight and a half years at GroupM, most recently leading the digital practice for Wavemaker North. His work earned recognition at industry platforms such as the Emvies and Goafest.
Most recently, he founded LeapX.ai, a Nasscom awarded start up that builds AI agents for paid digital advertising, sharpening his expertise at the crossroads of data, technology and performance marketing.
Madison has also added two more senior hires to the North and East leadership team. Ambica Chaudhary joins as deputy general manager, integrated media, while Akanksha Panwar comes on board as deputy general manager, digital business.
Ambica brings more than 15 years of experience across global agency networks including Starcom, Wavemaker and most recently PHD. She has handled integrated media planning for brands across categories such as CPG, smartphones, luxury fashion, mobility and life sciences, including managing Unilever’s media mandate in North America. At Madison, she will focus on building client centric, integrated media solutions for the region.
Akanksha also comes with over 15 years of experience, spanning software engineering, IT and digital advertising. An MBA from the University of Nottingham, she spent the last six years with WPP Media and previously held digital leadership roles at Dentsu. She has delivered full funnel strategies across sectors such as CPG, electronics, fashion and health insurance, and her work has been recognised at the Emvies, Indian Digital Marketing Awards and Campaign India Digital Crest Awards.
Speaking on his return, Vishal said it was an exciting time to be back as the company moves ahead with its Madison 3.0 vision. He added that his recent experience building LeapX.ai at the intersection of AI, data and performance marketing would help scale digital growth and strengthen tech and data capabilities in the region.
Mimi Deb said the new appointments would add fresh depth to the leadership team. She noted that Vishal’s expertise in data and technology, along with Akanksha’s digital experience and Ambica’s global exposure, would help drive the next phase of growth across the North and East markets.
Vivek Das added that the hires were strategic bets on digital first growth. He said Vishal’s mix of platform scale, AI entrepreneurship and agency experience would help translate Madison’s AI powered tools into sharper strategies and stronger brand commerce integration, while Ambica and Akanksha would reinforce integrated planning and full funnel execution.
With the new trio in place, Madison appears set to press the accelerator on its digital ambitions in the North and East.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
