MAM
Madison Media Omega wins integrated media mandate for Navi
MUMBAI: Madison Media has landed the integrated media mandate for Navi Limited, the financial services firm, following a competitive pitch. The Bengaluru operation will handle the company’s offline and digital campaigns, out-of-home advertising and activations.
Founded in 2018, Navi Limited offers payments, loans, insurance and mutual funds through its app. The mandate hinges on threading a cohesive narrative across these product lines whilst expanding the brand’s presence across India.
Dinesh Rathod, Madison Media Omega, said the agency was “delighted to be entrusted with Navi’s media mandate” and looked forward to creating “impactful campaigns that amplify the brand’s vision.”
MD and CEO of Navi Limited, Rajiv Naresh, noted that Madison Media’s “experience and integrated capabilities will support us as we build a consistent and scalable brand narrative across channels.”
Madison Media ranks as the world’s third-largest independent media agency by RECMA. Over the past two years, the agency has amassed more than 300 award wins.
The agency steers campaigns for blue-chip clients including Asian Paints, Titan, TVS, Pidilite, Axis Max Life Insurance, CEAT, Blue Star and Cipla Health. With Navi now in the fold, Madison Media’s grip on India’s media marketplace only tightens.
MAM
Time brings TIME100 Next franchise to India with Reliance
List to spotlight 100 emerging leaders, gala set for December 2026 in Mumbai.
MUMBAI: It’s about time India’s next wave got a global spotlight and now, it’s on the list. New York-headquartered Time is expanding its TIME100 Next franchise to India, partnering with Reliance Industries Limited to launch TIME100 Next India, its first international extension of the rising leaders platform. The announcement was made at the Time100 Gala in New York by Jessica Sibley and Nita Mukesh Ambani, signalling a strategic push to tap into India’s growing influence across sectors.
The India edition will recognise 100 emerging leaders from the country and the global Indian diaspora, spanning business, science, sports, arts and social impact. The list will be curated by Time’s editorial team and published online, continuing the franchise’s focus on identifying individuals shaping the future.
The initiative will culminate in a gala event scheduled for December 2026 at the Nita Mukesh Ambani Cultural Centre, anchoring the platform within India’s cultural and business ecosystem.
TIME’s broader Time100 franchise has steadily expanded its global footprint since 2021 through events and impact-led initiatives. Executives noted that India’s growing pool of influential voices and innovators made it a natural next step for the platform’s international ambitions.
For Reliance, the partnership aligns with its broader push to support emerging talent and ideas on a global stage. For Time, it marks a timely bet on India not just as a market, but as a talent engine shaping the next chapter of global leadership.
