MAM
Madison Media Omega wins integrated media mandate for Navi
MUMBAI: Madison Media has landed the integrated media mandate for Navi Limited, the financial services firm, following a competitive pitch. The Bengaluru operation will handle the company’s offline and digital campaigns, out-of-home advertising and activations.
Founded in 2018, Navi Limited offers payments, loans, insurance and mutual funds through its app. The mandate hinges on threading a cohesive narrative across these product lines whilst expanding the brand’s presence across India.
Dinesh Rathod, Madison Media Omega, said the agency was “delighted to be entrusted with Navi’s media mandate” and looked forward to creating “impactful campaigns that amplify the brand’s vision.”
MD and CEO of Navi Limited, Rajiv Naresh, noted that Madison Media’s “experience and integrated capabilities will support us as we build a consistent and scalable brand narrative across channels.”
Madison Media ranks as the world’s third-largest independent media agency by RECMA. Over the past two years, the agency has amassed more than 300 award wins.
The agency steers campaigns for blue-chip clients including Asian Paints, Titan, TVS, Pidilite, Axis Max Life Insurance, CEAT, Blue Star and Cipla Health. With Navi now in the fold, Madison Media’s grip on India’s media marketplace only tightens.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
