MAM
Madison Media clinches media mandate for Nexus Select Malls
MUMBAI: Madison Media, India’s powerhouse communication agency, has secured the media agency of record (AOR) for Nexus Select Malls, marking another strategic win in the competitive retail marketing landscape.
The mandate covers a comprehensive media portfolio spanning TV, print, radio, cinema, outdoor, digital branding, and activation.
Nexus Select Malls, India’s first real estate investment trust (REIT) and a major mall operator with 18 properties across 14 cities, aims to amplify its brand presence through this partnership.
Nexus Select Malls CMO Nishank Joshi highlighted the agency’s potential: ““At Nexus, we are constantly evolving to stay ahead of the curve, ensuring that our shoppers find us wherever they engage with media. With our robust online-offline presence through our malls and a deep understanding of consumer behavior and media consumption habits that Madison Media has, we believe this partnership will further strengthen our integrated marketing approach across online and offline platforms. Their strategic insights and proven track record will help us amplify our brand communication, enhance shopper engagement, and drive footfalls across our portfolio of malls. We look forward to this partnership setting new benchmarks in omnichannel retail marketing.”
Madison Media Ace chief operating officer Vandana Ramakrishna added: “Our partnership with Nexus Select Malls presents an exciting opportunity to redefine omnichannel retail marketing. In today’s ever-evolving landscape, success lies in seamlessly integrating data, creativity, and strategic media to drive meaningful consumer engagement. With Nexus’s innovative approach and extensive retail presence, our goal is to localize effectively while simultaneously strengthening brand affinity and delivering tangible business results. Together, we look forward to setting new benchmarks in how retail brands connect with shoppers across platforms.”
The agency brings serious credentials to the table. Ranked as the world’s 4th largest independent media agency by RECMA, Madison Media has dominated qualitative rankings for four consecutive years
Brands
Sapphire Foods FY26 revenue rises to Rs 3,125 crore, posts loss
Q4 revenue at Rs 792 crore, FY26 loss at Rs 32 crore amid cost pressures.
MUMBAI: If growth is on the menu, profitability seems to have taken a brief detour. Sapphire Foods India reported a steady rise in topline for FY26, even as rising costs weighed on profitability. Revenue from operations grew to Rs 3,125 crore for the year ended March 31, 2026, up from Rs 2,882 crore in FY25. However, the company swung to a loss, reporting a net loss of Rs 32 crore for FY26, compared to a profit of Rs 17 crore in the previous year. Total income for the year stood at Rs 3,153 crore, while total expenses climbed to Rs 3,167 crore, reflecting pressure across key cost heads.
In the March quarter, revenue came in at Rs 792 crore, compared to Rs 711 crore in the same period last year. The company reported a quarterly net loss of Rs 13 crore, against a profit of Rs 2 crore a year earlier.
Cost pressures remained visible across operations. Material costs rose to Rs 995 crore for FY26, while employee expenses increased to Rs 428 crore. Other expenses, the largest component, stood at Rs 1,229 crore, underscoring the impact of store operations and expansion-related spends.
Depreciation and amortisation expenses also climbed to Rs 392 crore for the year, reflecting continued investments in store infrastructure and growth.
At the operating level, the company reported a loss before tax of Rs 37 crore for FY26, compared to a profit of Rs 23 crore in FY25. Exceptional items added Rs 24 crore to the cost burden during the year.
On the balance sheet, total assets rose to Rs 3,256 crore as of March 31, 2026, up from Rs 3,041 crore a year earlier, indicating ongoing expansion. Net worth stood at Rs 1,389 crore.
Despite profitability pressures, operating cash flow remained resilient at Rs 507 crore, highlighting underlying business strength and demand stability.
The numbers paint a familiar picture in the quick-service restaurant space, growth continues to be served hot, but margins are still finding their footing.
