Ad Campaigns
Madame launches ‘Stay Real’ campaign ft Shanaya Kapoor
Mumbai: Madame has launched its Autumn/Winter 2024 campaign, ‘Stay Real’, featuring Shanaya Kapoor. The campaign encourages women to embrace their individuality and personal style.
It highlights Madame’s Autumn/Winter 2024 collection, which includes evening dresses, blazers, and co-ord sets designed for modern women, emphasising quality and authenticity over trends. The campaign video features Shanaya Kapoor in key pieces from the collection, showcasing her confidence and style, aligned with the campaign’s message of self-expression.
Kapoor stated, “Stay Real is a message that deeply resonates with me. Fashion should celebrate who you really are.”
Sumedha Jain, MarCom Head, at Madame added, “This campaign reflects our brand ethos: to empower women to celebrate the unique essence that makes them who they are. Fashion is more than just clothing; it’s a powerful form of self-expression.”
Madame aims to connect with Gen Z and millennial audiences, reinforcing its commitment to diversity and self-expression. With the ‘Stay Real’ initiative, Madame continues to inspire women to own their unique narratives, reaffirming its status as a beloved brand in the fashion industry.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
