MAM
Sun’s out, fun’s on as Dot & Key turns up the bright
Shanaya Kapoor leads Gen Z summer push for SPF 50 PA four plus science-backed glow.
MUMBAI: When the heat is on, it pays to stay bright, and Dot & Key is making sure summer skincare doesn’t just protect but performs. The homegrown skincare brand has rolled out its latest summer campaign starring Shanaya Kapoor to spotlight a refreshed look for its Vitamin C + E Super Bright Sunscreen. The formula, however, remains untouched, a strategic nod to a product that the brand insists already delivers on its promise.
The digital film captures everyday Gen Z moments, weaving sun protection into daily routines rather than presenting it as an afterthought. Through light, relatable scenes, Kapoor demonstrates how consistent SPF use can shift not just skin health but confidence levels too. The campaign places in vivo testing at the centre of its narrative, underlining the product’s clinically evaluated performance on real skin.
The sunscreen continues to offer SPF 50 PA four plus protection in a water light liquid texture designed to feel non sticky and weightless. It leaves no white cast and is positioned as suitable for all skin types, including sensitive skin. Enriched with Vitamin C and Sicilian Blood Orange, the formulation aims to tackle dullness and pigmentation while supporting collagen production blending protection with visible brightening benefits.
Dot & Key co- founder Suyash Saraf said the updated packaging is designed to enhance accessibility without altering a formula that consumers already trust. He emphasised the brand’s focus on transparency and proof based claims, noting that in vivo testing ensures SPF and PA ratings reflect real world usage rather than marketing exaggeration.
Shanaya Kapoor echoed the sentiment, describing SPF as a staple in her own routine and calling the campaign’s portrayal of sunscreen’s visible and emotional impact both realistic and relatable.
Beyond aesthetics, the science play is central. In vivo testing evaluates SPF performance directly on human skin under controlled conditions, helping validate protection claims while maintaining textures that encourage daily reapplication. In a market crowded with exaggerated promises, that positioning signals a broader shift towards evidence led beauty.
With the campaign now live across digital and social platforms, Dot & Key is betting that summer skincare for modern India is less about seasonal panic and more about everyday habit. The message is simple, glow confidently, but do it with SPF.
MAM
WPP appoints Mark Taylor as chief people officer in leadership reshuffle
Marie-Claire Barker moves to culture role as Cindy Rose builds new team
MUMBAI: WPP has appointed Mark Taylor as its new chief people officer, bringing in a seasoned HR leader as part of a broader leadership reshuffle under chief executive Cindy Rose, according to media reports.
Taylor succeeds Marie-Claire Barker, who will transition into a specialised role focused on performance and culture, reporting to him. The move is seen as part of WPP’s effort to sharpen its organisational structure and align talent strategy with its transformation agenda.
With more than three decades of experience, Taylor brings a diverse track record across industries including pharmaceuticals, consumer goods, retail and digital entertainment. He most recently served as chief people advisor at The LEGO Group, where he worked closely with top leadership on board and executive appointments, governance and organisational strategy.
Prior to that, he held senior HR leadership roles at Burberry and King, where he played a key role in organisational transformation and integration efforts, including the company’s alignment with Activision Blizzard. Earlier in his career, Taylor also worked with Kimberly-Clark and GlaxoSmithKline.
His cross-sector experience is expected to support WPP’s three-year ‘Elevate 28’ turnaround plan, which focuses on simplifying operations, strengthening capabilities and driving sustainable growth.
The appointment marks the second major leadership hire under Rose in a week. Recently, WPP named Anne-Isabelle Choueiri as chief transformation officer, bringing in additional firepower to execute its strategic overhaul. Choueiri previously held a senior transformation role at Estée Lauder Companies.
The leadership changes signal a clear push by WPP to blend experience with transformation as it navigates a rapidly evolving advertising landscape. With Taylor now steering the people agenda, the company appears focused on ensuring its talent strategy keeps pace with its broader ambitions.
