MAM
Sun’s out, fun’s on as Dot & Key turns up the bright
Shanaya Kapoor leads Gen Z summer push for SPF 50 PA four plus science-backed glow.
MUMBAI: When the heat is on, it pays to stay bright, and Dot & Key is making sure summer skincare doesn’t just protect but performs. The homegrown skincare brand has rolled out its latest summer campaign starring Shanaya Kapoor to spotlight a refreshed look for its Vitamin C + E Super Bright Sunscreen. The formula, however, remains untouched, a strategic nod to a product that the brand insists already delivers on its promise.
The digital film captures everyday Gen Z moments, weaving sun protection into daily routines rather than presenting it as an afterthought. Through light, relatable scenes, Kapoor demonstrates how consistent SPF use can shift not just skin health but confidence levels too. The campaign places in vivo testing at the centre of its narrative, underlining the product’s clinically evaluated performance on real skin.
The sunscreen continues to offer SPF 50 PA four plus protection in a water light liquid texture designed to feel non sticky and weightless. It leaves no white cast and is positioned as suitable for all skin types, including sensitive skin. Enriched with Vitamin C and Sicilian Blood Orange, the formulation aims to tackle dullness and pigmentation while supporting collagen production blending protection with visible brightening benefits.
Dot & Key co- founder Suyash Saraf said the updated packaging is designed to enhance accessibility without altering a formula that consumers already trust. He emphasised the brand’s focus on transparency and proof based claims, noting that in vivo testing ensures SPF and PA ratings reflect real world usage rather than marketing exaggeration.
Shanaya Kapoor echoed the sentiment, describing SPF as a staple in her own routine and calling the campaign’s portrayal of sunscreen’s visible and emotional impact both realistic and relatable.
Beyond aesthetics, the science play is central. In vivo testing evaluates SPF performance directly on human skin under controlled conditions, helping validate protection claims while maintaining textures that encourage daily reapplication. In a market crowded with exaggerated promises, that positioning signals a broader shift towards evidence led beauty.
With the campaign now live across digital and social platforms, Dot & Key is betting that summer skincare for modern India is less about seasonal panic and more about everyday habit. The message is simple, glow confidently, but do it with SPF.
