Digital
Maaza celebrates everyday wins with new AI-powered digital platform
MUMBAI: In a world obsessed with big wins, Maaza just hit refresh by bottling up life’s tiniest triumphs with a mango twist. Maaza, Coca-Cola India’s beloved homegrown mango drink, is sweetening everyday life with its new digital platform, “Meri Chhoti Waali Jeet”, an AI-powered celebration of the little wins that often slip under the radar. Whether it’s nailing that elusive recipe, finishing a book you started last year, or finally fixing that leaky tap, Maaza thinks it deserves a round of applause and a sip of mango joy.
Developed by Ogilvy India, the campaign invites users to upload a photo and describe their proud “chhoti jeet” moment. In return, the platform creates a custom Maaza-style animated video, turning mundane Mondays into mango-minted memories ripe for sharing online.
The campaign is a juicy follow-up to Maaza’s repositioning earlier this year as a reward for small, impromptu wins, tapping into a generation that seeks joy in the now. And who better to embody that vibe than real-life couple Genelia and Riteish Deshmukh, who lead the campaign with tales of parenting highs, creative pursuits, and everyday magic.
“For me, teaching my kids a new dance step or finally finishing a painting is the real win,” said Genelia, calling the campaign “a sweet way to celebrate victories that mean everything, even if they look like nothing.”
Riteish agreed: “Learning a football trick or nailing a dish at home feels like a gold medal moment. Maaza gets that. It’s about lifting spirits, not just glasses.”
Backed by OpenX from WPP, the platform reflects what Ogilvy India CCO Sukesh Nayak calls “a digital ode to the ordinary.” It’s storytelling with soul and a splash of Alphonso mango. Users have until 31 July to join the celebration and get their tiny triumphs animated into Maaza memories.
Coca-Cola director of marketing & nutrition category, India & Southwest Asia, Ajay Konale summed it up best: “As our consumers’ digital lives evolve, Maaza evolves with them celebrating not just the big chapters, but the small footnotes that bring happiness.”
From mini milestones to animated mementos, Maaza’s platform proves that life’s sweetest stories are often just one sip and one small win away.
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Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
