MAM
Lyra roped in Bollywood actress Taapsee Pannu as brand ambassador
Kolkata: Lyra, the pioneers of organized branded women legging brand in the mid to premium segment from the house of Lux, has roped in leading Bollywood actress, Taapsee Pannu as its brand ambassador.
Announcing the association, Mr. Udit Todi, Senior Vice President, Lux Industries Ltd., said, “We are excited to on-board Taapsee Pannu as the face of Lyra, who resonates the brand’s philosophy. Lyra is ever growing and it has become the market leader for the urban and semi-urban areas of the country. We aim to position it as the ultimate go-to wear brand for the modern women and Taapsee is an inspiration to them. We are positive that this association will help the brand reach and gain greater success.”
Retailed in almost 45,000 outlets in India, the brand has gained a great amount of appreciation and respect from its consumers. Lyra, being the largest bottom wear brand in India, enjoys a high level of consumer awareness and consumer loyalty. The brand urges to bridge the gap between the evolving consumer requirement of both comfort and style.
In an aim to position itself as a lifestyle brand, the brand foresees to expand into further categories beyond leggings, lingerie and lounge wear. At present, it is exploring possibilities to provide differentiated offerings in an endeavour to command the highest share in this market.
Speaking in the occasion, Ms. Taapsee Pannu said, “I am glad to be associated with India’s most loved brand for bottom wear, which is synonymous with both fashionable and quality products. Being an actress, both comfortable clothing and style are very important aspects of my daily life and Lyra as a brand fits perfectly here. The consistent quality and range of their products are so wide that I am elated to be a part of the Lyra family as their brand ambassador.”
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
