Kolkata: Lyra, the pioneers of organized branded women legging brand in the mid to premium segment from the house of Lux, has roped in leading Bollywood...
The brand launches on e-commerce platforms today with a TVC campaign featuring Virat Kohli.
Thermal wear range of Lux Industries added 10% last year to the company’s overall sales.
MUMBAU: Lux has yet again created a buzz in the innerwear category by signing on Bollywood star Varun Dhawan, the heartthrob of Young India, as its...
