Brands
Lux Toilet Soap becomes top brand in BARC Week 3 ratings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 18 January and 24 January, 2020 respectively.
The data reflects the top 10 advertisers and brands across genres on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 3 of 2020.
Top Advertisers:
Minor changes were noticed in the BARC week 3 rankings of top advertisers. The top 5 advertisers remained the same with Hindustan Unilever Ltd leading the roost. It had made 191992 ad insertions on TV. Following it was Reckitt Benckiser (India) Ltd with 99417 insertions.
ITC Ltd ranked third by making 42133 insertions. Fourth and fifth spot were acquired by Brooke Bond Lipton India Ltd and Cadburys India Ltd with 36598 and 33308 insertions, respectively.
Other top brands in pecking order were as follows:Wipro Ltd, Ponds India, Amazon Online India Pvt Ltd, Smithkline Beecham, and Godrej Consumer Products Ltd, respectively.
Top Brands:
Several changes were noticed in the top brands rankings released by BARC in week 3 of 2020. Lux Toilet Soap climbed up a spot to rank first, with 16867 insertions. With its Republic Day sale going on, Amazon.in re-entered the list on second spot after a few weeks. It had made 15832 ad insertions.
Dettol Toilet Soaps maintained its third rank by making 15216 insertions. Last week’s top brand Trivago slipped down three spots to rank fourth with 13765 insertions. Lifebuoy Toilet Soap climbed up three spots to rank fifth with 11955 ad insertions.
The subsequent pecking order was as follows: Surf Excel Easy Wash, Dettol Antiseptic Liquid, Almond Board of California, Honda SP 125, and Moov Advance Diclofenac Gel, respectively.
Brands
Indeed expands ChatGPT job search app to India and 50 plus countries
Conversational AI meets hiring as users get personalised roles via chat
NEW DELHI: Indeed has expanded its integration with ChatGPT to India and more than 50 countries, opening up a new, conversational way for users to search and explore job opportunities.
The move brings job discovery directly into chat, allowing users to describe roles in plain language instead of relying on filters. By typing prompts such as “remote marketing jobs” or “data analyst roles in Pune above Rs 8 lakh per annum”, users can instantly receive tailored listings drawn from Indeed’s platform.
To unlock personalised recommendations, users can connect their Indeed profiles, enabling the system to match roles based on their skills, work experience, education and preferences. The integration pulls from a vast dataset of over 645 million job seeker profiles and analyses more than 140 million hiring signals daily to refine results.
While job discovery happens within ChatGPT, applications are still completed on Indeed’s platform, where users can apply, schedule interviews and connect with employers.
Indeed vice president product Sol Garger said, “Career inspiration often strikes in unexpected places. Integrating Indeed’s hiring marketplace with ChatGPT helps job seekers turn those moments into action.”
The feature is available through the ChatGPT Apps directory, where users can connect their Indeed accounts and activate the service by typing “@Indeed” in a chat. The app also provides company insights, including overviews and employee ratings, helping candidates make more informed decisions.
Importantly, Indeed said it does not share sensitive personal data such as contact details or application history with OpenAI. Only basic profile information required for job matching is used.
The collaboration marks a broader shift in how people approach job hunting. Instead of scrolling through listings, users can now refine searches through conversation, adjusting criteria in real time and receiving increasingly relevant results.
As artificial intelligence continues to reshape recruitment, the Indeed-ChatGPT tie-up points to a future where job searches are not just faster, but far more intuitive and personalised.
