Ad Campaigns
LupinLife’s Corcal Bone & Beauty to bring #Beautifullystrong real women to the ramp
MUMBAI: LupinLife’s Corcal Bone and Beauty has announced collaboration with Lakme Fashion Week to celebrate #beautifullystrong women across India at the upcoming Lakme Fashion Week Summer/Resort 2019 edition. Marking its launch in India, the Corcal Bone & Beauty show will bring strong and beautiful women to walk the ramp through an online audition for women across India.
LupinLife Consumer Healthcare head Anil V Kaushal said, “It’s often seen that women’s health doesn’t receive the attention it deserves. With demanding and multifaceted roles, from homemakers to working women, women’s health usually takes a back seat. Corcal Bone & Beauty is true health and beauty partner of all women which helps them prioritise health – focusing on being healthy within to stay beautiful. Everyone is beautiful the way they are but only good health from within can help stay that way. To create awareness about the link between inner health and beauty, we are delighted to partner with Lakme Fashion Week to showcase a very beautiful collection by designer Rina Singh of Eka as well as have women tell their stories of inner strength and beauty.”
Speaking on the association, Corcal brand ambassador and Bollywood actor Kareena Kapoor Khan said, “I believe age or life stages should not affect a woman’s career. It’s important not to limit yourself. Women can do it all and I have always enjoyed playing various roles on reel – a warrior princess, model, mother just the way I do in my real life. All of this has been possible because I focus on being healthy inside to stay beautiful outside. Corcal Bone & Beauty health supplement for women helps them to be healthy within and stay beautiful outside.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
