Malabar unveils 15th Brides of India campaign celebrating culture

Mumbai: Malabar Gold and Diamonds has launched the 15th edition of its flagship brides of India campaign, one of the country’s biggest bridal showcases and a celebration of the diversity, emotion and memory woven into Indian weddings. This year’s chapter brings together 22 brides and 10 well-known celebrities including Alia Bhatt, Kareena Kapoor Khan, NTR, Karthi, Anil Kapoor and Srinidhi Shetty.

Directed by Abhishek Varman with music by Shubhajit Mukherjee, the new brand film captures the many worlds an Indian bride carries with her, from rituals and roots to the jewellery that becomes part of her identity.

For Malabar Gold and Diamonds, the campaign marks a major milestone in its long commitment to bridal craftsmanship. Chairman M. P. Ahammed said the 15th edition continues the brand’s tribute to Indian brides, honouring traditions while recognising personal expression. He added that Malabar’s focus on transparency and quality aims to give families confidence in choosing jewellery that is both meaningful and trustworthy.

The collection spans every corner of the country, from Rajasthani polki craftsmanship and Tamil Nadu’s temple-inspired gold to Kerala’s kasavu-influenced bridal pieces and Bengal’s intricate motifs. Malabar’s design depth means a bride in any city can choose jewellery from any cultural style, whether a Chennai bride seeking regal polki or a Delhi bride embracing South Indian temple work.

The 2025 line features the Divine Collection inspired by heritage and temple art, the gemstone-rich Precia Collection, and a contemporary Diamond Collection that blends modern elegance with traditional motifs. Every piece is crafted by Malabar’s master artisans to honour rituals, culture and the auspicious moments surrounding a wedding.

Celebrities associated with the campaign echoed its emotional appeal. Alia Bhatt said the campaign showcases how brides bring their own personality into tradition, while Kareena Kapoor Khan praised its sincerity in bringing cultural stories together. Anil Kapoor highlighted how the jewellery reflects both celebration and the quiet emotion at the heart of a wedding.

With its latest edition, Malabar Gold and Diamonds reinforces its position as a leading bridal destination, offering gold, diamond, platinum and gemstone designs that reflect India’s cultural richness. The brand invites brides to explore jewellery that speaks to their heritage, their identity and the memories they will carry forward.