MAM
Vanesa enters derma-care with Pro+ underarm roll-on range
Kareena Kapoor Khan fronts launch, offers 48-hour protection with AHA BHA formula.
MUMBAI: Confidence, it seems, is getting a quiet upgrade starting with what sits closest to the skin. Vanesa has stepped beyond fragrances into derma-led personal care with the launch of Vanesa Pro+, marking its entry into the underarm roll-on category. The move signals a shift from aspirational scent-led storytelling to everyday skin-first care. The brand has retained continuity in its messaging by bringing back Kareena Kapoor Khan as the face of the new range, this time anchoring a conversation around comfort, self-care and daily confidence rather than just fragrance.
At the centre of the launch is a campaign film that reframes underarm care as part of lived-in routines, rather than a functional afterthought. The narrative taps into a growing consumer shift particularly among younger women towards products that address concerns such as pigmentation and body odour while remaining gentle and skin-aware.
The Vanesa Pro+ range is built on a Derma Action Formula combining AHA and BHA actives with soothing ingredients. It offers up to 48 hours of odour protection, is dermatologically tested and designed for all skin types. The formulation is free from alcohol, aluminium, parabens, phthalates, SLS and triclosan, aligning with the broader move towards cleaner, more transparent personal care.
Available in two variants 4 per cent AHA BHA Pearl and 6 per cent AHA BHA Fresh, the range is positioned as an easy addition to everyday routines, offering consumers a choice based on skin needs rather than complexity.
The launch reflects a wider recalibration within the category, where brands are moving closer to skin science without losing accessibility. For Vanesa, Pro+ is less about a dramatic pivot and more about a measured expansion, one that brings its existing equity into a space where care is becoming as important as confidence.
MAM
TPREL launches Earth Day campaign promoting clean energy shift
Showcases 11.6 GW capacity, solar, wind, EV and microgrid solutions.
MUMBAI: The switch is no longer just on or off, it’s green or not. Tata Power Renewable Energy Limited has unveiled its Earth Day campaign, ‘Choose Power That Protects Earth’, using a visually striking narrative to push for wider adoption of clean and intelligent energy solutions. The campaign film uses a split-screen format to contrast two parallel realities, one dependent on conventional, resource-heavy energy systems, and the other powered by renewable alternatives. The storytelling spans industries, homes, mobility and rural communities, illustrating how everyday energy choices can shape long-term environmental outcomes.
Across scenarios, the campaign highlights the practical impact of renewable technologies. Industrial units grappling with power disruptions under traditional grids are juxtaposed with facilities supported by solar energy and Battery Energy Storage Systems (BESS), ensuring uninterrupted operations. Rural regions facing inconsistent supply are shown alongside decentralised microgrids improving access, while congested urban traffic is contrasted with cleaner electric mobility ecosystems.
The narrative extends beyond environmental messaging to underline operational and economic benefits. Rooftop solar installations, smart home energy systems and EV infrastructure are positioned as solutions that not only reduce emissions but also improve efficiency and lower costs, reinforcing the idea that sustainability and convenience can coexist.
The campaign also reflects the company’s scale in India’s clean energy landscape. TPREL has crossed 11.6 GW in renewable capacity, including 6.3 GW operational comprising 5.1 GW solar and 1.2 GW wind and 5.3 GW under various stages of implementation. Its solar EPC portfolio stands at over 16.7 GWp in utility-scale projects and more than 4.8 GWp across rooftop and distributed systems.
With this push, Tata Power Renewables is framing clean energy not just as a policy or industry agenda, but as a collective, everyday decision. Because in the end, the campaign suggests, the future isn’t powered by possibility, it’s powered by choice.
