Vanesa enters derma-care with Pro+ underarm roll-on range

MUMBAI: Confidence, it seems, is getting a quiet upgrade starting with what sits closest to the skin. Vanesa has stepped beyond fragrances into derma-led personal care with the launch of Vanesa Pro+, marking its entry into the underarm roll-on category. The move signals a shift from aspirational scent-led storytelling to everyday skin-first care. The brand has retained continuity in its messaging by bringing back Kareena Kapoor Khan as the face of the new range, this time anchoring a conversation around comfort, self-care and daily confidence rather than just fragrance.

At the centre of the launch is a campaign film that reframes underarm care as part of lived-in routines, rather than a functional afterthought. The narrative taps into a growing consumer shift particularly among younger women towards products that address concerns such as pigmentation and body odour while remaining gentle and skin-aware.

The Vanesa Pro+ range is built on a Derma Action Formula combining AHA and BHA actives with soothing ingredients. It offers up to 48 hours of odour protection, is dermatologically tested and designed for all skin types. The formulation is free from alcohol, aluminium, parabens, phthalates, SLS and triclosan, aligning with the broader move towards cleaner, more transparent personal care.

Available in two variants 4 per cent AHA BHA Pearl and 6 per cent AHA BHA Fresh, the range is positioned as an easy addition to everyday routines, offering consumers a choice based on skin needs rather than complexity.

The launch reflects a wider recalibration within the category, where brands are moving closer to skin science without losing accessibility. For Vanesa, Pro+ is less about a dramatic pivot and more about a measured expansion, one that brings its existing equity into a space where care is becoming as important as confidence.