Brands
Lotus White Glow gel crème shines in new campaign
MUMBAI: Glow with the flow, Lotus White Glow steps into the spotlight. Lotus Herbals, India’s leading natural skincare brand, has unveiled a sparkling new campaign for its iconic White Glow gel crème, marking 15 years of innovation. India’s first-ever gel plus crème formula, White Glow has long been a cult favourite, trusted across generations for its lightweight, non-sticky texture and powerful brightening benefits.
The refreshed campaign highlights niacinamide, the star ingredient that has been part of the formulation from the beginning, along with herbal extracts of saxifraga, milk enzymes, and grapes. Clinically proven to reduce dark spots, sun tan, and restore glow from within, the gel crème offers a practical, modern solution for today’s youthful, ingredient-conscious consumers.
At the heart of the campaign is a relatable story: a young woman struggling to take the perfect selfie due to persistent dark spots. Enter White Glow gel crème, helping her regain confidence with radiant, even-toned skin. Emerging talent Heer Achchra brings the narrative to life with natural charm and relatable energy, embodying the confident, skincare-savvy consumer of today.
The multi-platform campaign will run across television, OTT, digital, social media, and out-of-home, including co-powered sponsorship on West Bengal’s popular show Sa Re Ga Ma Pa, Zee5 integrations, and a pan-India CTV campaign on Jio Star. In-store POP activations across India will ensure strong on-ground visibility.
Lotus Herbals CMD Nitin Passi said, “We are delighted to unveil our new campaign for the path-breaking Lotus White Glow gel crème. With refreshed packaging and renewed focus on niacinamide, we are proud to present this trusted formulation to a new generation. At Lotus Herbals, we evolve with our consumers, and this campaign ensures White Glow continues to shine across generations.”
With this refreshed campaign, Lotus White Glow gel crème continues to cement its place as a go-to skincare essential for radiant, selfie-ready skin, proving that great glow never goes out of style.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
