Brands
Lotus Herbals appoints marketing veteran Puja Singh as AGM Marketing
Beauty brand bets on marketing veteran to sharpen brand strategy and accelerate growth across its expanding skincare portfolio
NEW DELHI: India’s beauty brand Lotus Herbals has appointed Puja Singh as agm marketing, bringing back a seasoned insider to steer brand strategy and growth across its expanding portfolio.
Singh will lead marketing and brand operations for a cluster of labels including Lotus Herbals, Lotus Dermabotanics, Lotus Makeup, Lotus Organics+, Lotus Botanicals and clinical skin-tech brand Dermacy. The move signals the company’s push to deepen its hold in the fast-growing natural and dermatological skincare segments.
A gold-medallist MBA and alumna of Indian School of Business, Hyderabad, and Miranda House, Singh brings more than 15 years of experience in beauty and personal care marketing. She joins after heading marketing and innovations at McNROE Consumer Products, where she built campaigns aimed squarely at Gen Z and millennial consumers.
Her playbook blends creative storytelling with commercial discipline—spanning brand positioning, influencer strategy and celebrity partnerships designed to convert attention into e-commerce sales. She has also handled full P&L responsibilities, managing marketing budgets and driving revenue growth.
The appointment marks a homecoming. Singh previously served as marketing manager for the Lotus Makeup division and exclusive brand outlets, where she helped relaunch the label as a youth-centric, aspirational cosmetics brand.
Now she returns with a bigger brief: scale the brand’s digital muscle, sharpen its positioning in organic skincare and push the portfolio deeper into India’s fiercely competitive beauty market.
For Lotus Herbals, the bet is clear—bring back a brand insider who knows the playbook, and let her turn the volume up.
Brands
Perfetti Van Melle names BWO as Chupa Chups licensing partner in India
Partnership expands iconic confectionery brand into lifestyle categories
MUMBAI: Perfetti Van Melle has appointed Black White Orange Brands Pvt. Ltd. as the official licensing agent for its iconic Chupa Chups in India, marking a push to extend the brand beyond sweets into lifestyle categories.
Under the agreement, Black White Orange will develop and manage the licensing programme across segments such as apparel, accessories, home goods, personal care and back-to-school products. The move signals a broader strategy to tap into India’s growing appetite for brand-led consumer products.
Known for its colourful identity and instantly recognisable logo created by Salvador DalÃ, Chupa Chups has evolved into a global pop-culture icon. The India licensing programme aims to translate that playful appeal into products tailored for local consumers.
Perfetti Van Melle area licensing manager Anna Amat said the partnership would help unlock opportunities beyond confectionery, adding that the company sees strong potential for the brand’s expansion in India.
Black White Orange Brands Pvt. Ltd. co-founder and COO Mitali Desai noted that the focus will be on building a visually distinctive and design-led licensing portfolio that reflects the brand’s playful identity.
With India’s retail landscape evolving rapidly, the partnership is expected to drive collaborations with manufacturers and retailers across fashion, lifestyle and gifting segments. Product rollouts are likely to begin in phases through key distribution channels.
As global brands look to deepen their footprint in India, Chupa Chups’ move from candy counters to lifestyle shelves could add a fresh pop of colour to the market.
