Ad Campaigns
Lotus Herbals unveils a new digital campaign for its Safe Sun UltraRx Sunscreen Serum
Mumbai: Lotus Herbals unveils a digital campaign for its Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a sun protection product. The digital campaign will be showcased on digital and social media platforms across the territory of India and international markets that include Nepal, Bangladesh and Dubai. The DVC focuses on the Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++, a water-based serum which is crafted with Cica and Hyaluronic Acid. The sunscreen serum provides broad-spectrum protection from UVA and UVB rays and pollutants.
Through the digital campaign, the brand aims to target a younger consumer base who are demanding in nature. In the brand film, three protagonists representing modern women of today are seen. They want it all and they aren’t afraid to say so, whether it’s relationships or with products they consume. In the film, the three young girls make their demands to someone sitting across from them. Halfway through the film, it is revealed that these young women are expressing their desire for the Lotus Safe Sun UltraRx Sunscreen Serum SPF60++++.
“At Lotus Herbals we strive to introduce cutting-edge products in the Sun protection category for our discerning consumers. We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF60++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations,” said Lotus Herbals chairman and managing director Nitin Passi.
The brand will run the DVC on social media and digital platforms across India and international markets that include Nepal, Bangladesh and Dubai. Targeting a specific audience of Gen Z consumers, the brand will utilise programmatic advertising to deliver ads to audiences based on parameters such as shopping patterns. The campaign will also run on the brands’ social media platforms including Facebook, Instagram, YouTube and the Lotus Herbals website. In-store branding and POP will include banners, danglers, table-tops and posters to attract eyeballs and enhance brand visibility.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
