Brands
L’Oréal bolsters India’s product portfolio – adds L’Oréal Dermatological Beauty (LDB)
Mumbai: L’Oréal today announced the launch of its dermatological division in India venturing into the dynamic Indian dermocosmetic market. This marks a significant step in the company’s continuous commitment to creating the beauty that moves the world. L’Oréal Dermatological Beauty (LDB) will start its journey in India with CeraVe, the #1 Dermatologist Recommended Skincare Brand in the US.
“We are thrilled to launch L’Oréal Dermatological Beauty (LDB) division for Indian dermatologists, patients, and consumers. We believe that everyone deserves access to expert dermatological care and effective skincare solutions; this is particularly relevant to India where the ratio of dermatologists to consumers is one of the lowest in the world (0.7 dermatologists to every 1,000 people). Skin health is the foundation of beauty, with LDB we aim to deliver on our promise to both Indian dermatologists and patients,” said L’Oréal India managing director Aseem Kaushik.
Globally, L’Oréal Dermatological Beauty partners with over 250,000 healthcare professionals, including leading dermatologists, to develop the most advanced solutions that can accompany patients in their skin health journey. These partnerships include enhancing product development, conducting clinical research, and providing education & training.
“L’Oréal Dermatological Beauty’s mission is to provide life-changing and sustainable dermatological solutions to all. Our aim is to bring this mission to life in India by bringing innovative products and cutting-edge technologies to Indian dermatologists, patients, and consumers. We have studied the needs and concerns of Indian patients and consumers, and we learned that they are increasingly demanding effective skin care products that are backed by science and recommended by healthcare professionals. The dermocosmetic market in India is estimated at ½ billion USD approximately but growing twice as fast as the beauty market. Our division is perfectly poised to enter this market and fulfill this demand because it is fuelled by strong L’Oréal Research expertise and a deep understanding of the evolving needs of dermatologists and consumers alike,” said L’Oréal India director – L’Oréal Dermatological Beauty Rami Itani.
CeraVe’s unique formula, developed with dermatologists, contains 3 Essential Ceramides that restore the skin’s natural barrier and MVE (Multivesicular Emulsion) technology, an exclusive delivery system that provides long-lasting hydration. CeraVe has a comprehensive portfolio from gentle cleansers to moisturizers and specialized treatments, which offer clinically proven solutions that cater to various skin concerns. CeraVe’s efficacy is clinically proven on Indian skin as the moisturizing cream has been tested on mild to moderate cases of atopic dermatitis as well.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
