L’Oreal appoints Lodestar as its media agency

MUMBAI: Cosmetics and hair care major L’Oreal has awarded its Rs 500 million media account to Lodestar. This was confirmed to Indiantelevision.com by L’Oreal officials. The incumbent being Universal McCann.

 
Lodestar officials when contacted were tightlipped about the win and refused comment. Information garnered by Indiantelevision.com revealed that three agencies were in the fray. They being – Universal McCann, Publicis and Lodestar.

Interestingly, Lodestar has been working with L’Oreal on different projects from time to time over the last couple of years.

 
 
L’Oreal is one of the top players in the Hair Dyes category. L’Oreal and Godrej Consumer Products are the two big giants in this category. Their share of expenditures on this category on television are close to each other with L’Oreal getting the top slot with nearly 38 per cent share of the advertising pie.