MAM
L’Oreal appoints Lodestar as its media agency
MUMBAI: Cosmetics and hair care major L’Oreal has awarded its Rs 500 million media account to Lodestar. This was confirmed to Indiantelevision.com by L’Oreal officials. The incumbent being Universal McCann.
Lodestar officials when contacted were tightlipped about the win and refused comment. Information garnered by Indiantelevision.com revealed that three agencies were in the fray. They being – Universal McCann, Publicis and Lodestar.
Interestingly, Lodestar has been working with L’Oreal on different projects from time to time over the last couple of years.
L’Oreal is one of the top players in the Hair Dyes category. L’Oreal and Godrej Consumer Products are the two big giants in this category. Their share of expenditures on this category on television are close to each other with L’Oreal getting the top slot with nearly 38 per cent share of the advertising pie.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
