MAM
Lodestar UM wins 11 Media Abbys; HT Media takes home 6 publisher awards
GOA: The ninth edition of GoaFest has come as a good surprise for Lodestar UM. The agency won 11 Media Abbys and has thus come out as the clear winner in the crowd. Mindshare with seven Media Abbys came second, while Milestone Brandcom and PHD India won five Media Abbys each to secure the third position.
Of the total 50 Media Abbys which were given out on Day 1 of GoaFest, PHD India emerged as the only agency to have received a Grand Pix. The agency bagged the award for its ‘Be Beautiful’ campaign. This year GoaFest received 619 entries from agencies for Media Abbys out of which 150 were shortlisted. 50 of them made it to the winners list.
The final judging process was done only in the presence of media agencies heads. Only one representative from a network group was taken on board, who couldn’t vote for any of its agencies’ entries. There were two preliminary rounds before the finalists were chosen. The shortlisted entries were put on the official website of GoaFest for easy access and transparency.
The other set of awards that were given out on Day 1 were from the publisher category which is a new entrant in Abbys this year. The category received around 63 entries. In this category, while BBCL got five awards, Hindustan Media Ventures received six.
The Advertising Club and chairman of the Awards Governing Council president Pratap Bose mentioned that the effort to add publisher category is to reward the work coming from a platform that connects the media and advertising agencies.
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Click here for to the Media Abby result Sheet
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
