Ad Campaigns
Lloyd unveils designer ACs with new campaign
Mumbai: Lloyd, a leading consumer durables brand from Havells India, introduces industry’s first designer Lloyd AC’s range in its latest campaign with leading Bollywood couple Ranveer Singh and Deepika Padukone. The campaign features the stunning range of Lloyd Stellar & Stylus air conditioners, with technologically advanced features like mood lighting and changeable fascia. These designer ACs are specifically engineered to enhance the aesthetic appeal and décor of your home, setting a new standard for elegance and style in the market.
Lloyd Stellar air conditioner is a marvel of modern technology, skilfully blending unparalleled cooling efficiency with artistic elegance. The advanced unit offers customizable mood lighting to set the perfect ambiance by simply changing the colour of Ambi-Lighting to the colour of your mood with direct voice command for effortless control. Its capability to deliver efficient cooling even in extreme temperatures of up to 60 degrees Celsius is matched by its superior filtration system that maintains air purity.
The Lloyd Stylus series stands out as India’s first designer AC with changeable fascia’s, allowing for seamless integration with home decor. The Stylus’s 6-in-1 convertible cooling, WiFi connectivity, and voice-enabled adjustments ensure a tailored comfort experience.
A powerful campaign has been created to enhance the promotion of the Lloyd air conditioners. Lloyd campaign weaves a compelling narrative, showcasing a sweet banter between Ranveer Singh and Deepika Padukone. The ad film showcases a thoughtful gesture by a husband selecting a Lloyd AC for its design compatibility with their home decor, sparking initial concern from his wife about decision-making without her input. Her frustration turns to admiration as the Lloyd Stellar air conditioner’s cool breeze and mood lighting feature, demonstrate the husband’s considerate choice. The campaign emphasizes features like mood lighting, direct voice command, and maintaining indoor air quality.
Lloyd EVP Alok Tickoo said, “We are thrilled to introduce our first designer Lloyd air conditioner models – the Stellar & Stylus. This launch underscores our dedication to reinforcing our footprint in the northern region, with a keen focus on catering to the nuanced needs and preferences of our consumers. As India’s premier designer air conditioning line, the Lloyd AC series not only boasts state-of-the-art features such as mood lighting, direct voice command, and the innovative ‘ifeel’ technology, and the pioneering ‘ACP AC Convertible to Purifier’. Emphasizing smart capabilities through the Havells SYNC app for real-time indoor air quality monitoring, these models promise unparalleled comfort and superior air quality, tailored for the aesthetically discerning consumers”.
Commenting on the campaign, Havells India Ltd EVP – brand marcom Rohit Kapoor said, “To highlight our innovative Lloyd air conditioner range, we are delighted to partner with Ranveer Singh and Deepika Padukone for the campaign. Our campaign beautifully integrates the product’s features within an engaging narrative, highlighting the unique aspects of our offerings. The home environment serves as the perfect backdrop to demonstrate and highlight the use of consumer durables. Thus, our brand promise, ‘Khayaal jo ghar ko ghar banaye,’ aligns with our ambition to cultivate deeper trust and a stronger connection with our air conditioner range. The campaign will enable us to dial brand preference and premiumisation”.
The mega campaign will be supported with extensive media push. The 360-degree campaign is live and promoted across all mediums – television, digital, print, outdoor and BTL and retail visibility. It will be aired on Star sports -IPL series, GEC, movies, news, and regional channels.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
