Brands
Lizol tops BARC’s week 21 list of top brands.
Mumbai: The Broadcast Audience Research Council (BARC) released its report for week 21, and Lizol has topped the list of brands with 573.05 (000 secs) of ad volume. The disinfectant cleaner is followed by streaming giant Amazon Prime Video which claimed the second spot with an ad volume of 526.66 (000 secs), after holding the sixth position in the BARC listing of most advertised brands last week.
Veet Hair Removal System and Dettol Toilet Soaps are at third and fourth spots in the list accounting for 437.03 (000 secs) and 427.56 (000 secs) ad volumes respectively. The top list of brands released by BARC for week 21 is also dominated by personal and home hygiene products, where Dettol Antiseptic Liquid, Harpic Bathroom Cleaner, Dettol Liquid Soap, Dettol Intense Cool Soap, and Harpic were ranked fifth, sixth, seventh, eighth, and ninth respectively.
Ed-tech platform Byju’s learning app grabbed the 10th spot in the list with 293.99 (000 secs) ad volume.
Reckitt Benckiser India has topped the list of advertisers in week 21 by registering 4929.33 (000 secs) of ad volume, followed by Hindustan Lever Limited (4669.27 secs), Brooke Bond Lipton India Limited (747.88 secs), and ITC (658.22 secs) holding fort at second, third and fourth spots respectively.
Amazon Online India Private Limited grabbed the fifth rank on the BARC list with 620.17 (000 secs) of ad volume. Other advertisers who found a place in the top 10 include Colgate Palmolive India Limited (588.01 secs), Procter and Gamble (505.93 secs), Wipro Limited (468.95 secs), Pepsi Co (452.93 secs), and SmithKline Beecham (421.99 secs).
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
