MAM
LinEngage appoints Gagan Pal Singh Nagi
MUMBAI: LinEngage has announced the launch of its Delhi (NCR) office to cater to clients in North India. Gagan Pal Singh Nagi has been appointed VP and business head – North. He would report to LinEngage India executive VP Sriharsh Grandhe.
MullenLowe Lintas president marketing services and group CMO Vikas Mehta said, “As we move into the experience-age, activation is moving from the fringes of a marketing plan to its core. LinEngage is an essential component of our Marketing Services offerings as we strengthen our omni-channel capabilities. Sriharsh built a client portfolio in Delhi and we’re getting great traction from clients in NCR across product categories.”
Prior to joining, Nagi was working with RK Swamy (Hansa Group) as the general manager and business head – North for Hansa events, the experiential business unit.
Over the years, Nagi has worked with the Mudra Group and Encompass Events (now a part of WPP), where he handled brands such as Samsung, Vodafone, Nestle, Yamaha, Maruti Suzuki and Piaggio, among others.
Sriharsh said, “LinEngage is focusing on strategic activations and experiential marketing leveraging digital and data. Gagan (Singh) is an old hand with a young heart. We are eager to see him get started with the fresh and innovative approach of LinEngage and expand our presence in Delhi.”
The mandate for Singh is two-fold. Set up a team with skills that leverages technology and data to create large format experiences that are also personalised. And tap Delhi’s Consumer-Tech, Auto, FMCG & Pharma segments to grow LinEngage’s business.
Singh said: “LinEngage has a fresh approach towards experiential marketing which gives me a huge opportunity to innovate. My focus will be to grow business with interesting experiential solutions for brands using new-age technologies and help brands measure and monitor their events and activation better.”
Digital
India leads global adoption of ChatGPT Images 2.0 in first week
From anime avatars to fantasy covers, users turn AI visuals into culture
NEW DELHI: India has emerged as the largest user base for ChatGPT Images 2.0, just a week after its launch by OpenAI, underlining the country’s growing influence on global internet trends.
While the tool was introduced as an advanced image-generation upgrade within ChatGPT, Indian users are quickly reshaping its purpose. Instead of sticking to productivity-led use cases, many are embracing it as a creative playground for self-expression, storytelling and online identity.
From anime-style portraits and cinematic headshots to tarot-inspired visuals and fictional newspaper front pages, the model is being used to create highly stylised, shareable content. Features such as accurate text rendering, multilingual prompts and the ability to generate detailed visuals with minimal input have helped drive rapid adoption.
What sets the latest model apart is its ability to “think” through prompts, generating multiple outputs and adapting to context, including real-time web inputs. But the bigger story lies in how users are engaging with it.
In India, trends are already taking shape. Popular formats include dramatic studio-style lighting edits, LinkedIn-ready headshots, manga-inspired avatars, soft pastel “spring” aesthetics, AI-led fashion moodboards, paparazzi-style visuals and fantasy newspaper covers. Users are also restoring old photographs, creating tarot-style imagery and experimenting with futuristic design concepts.
Local flavour is adding another layer. Prompts such as cinematic portrait collages and Y2K-inspired romantic edits are gaining traction, blending global aesthetics with distinctly Indian internet culture.
The surge reflects a broader shift in how AI tools are being used in the country, moving beyond utility to creativity. As younger users, creators and social media enthusiasts experiment with new visual formats, AI-generated imagery is increasingly becoming part of everyday digital expression.
If early trends hold, ChatGPT Images 2.0 may not just be a tech upgrade but a cultural moment, giving millions a new visual language to play with online.
