MAM
Lineage Media wins Mumbai CST digital advertising rights
MUMBAI: Mumbai Railway has given the digital advertising rights at the city‘s iconic Chhatrapati Shivaji Terminus station to Lineage Media for an undisclosed amount. The digital out of home media advertising firm has already installed two 8 feet by 6 feet LED screens at different locations inside the station.
The LED screens are strategically placed to give maximum exposure to the brands taking into account the average time spent at the station by commuters. The media grapevine says that Lineage considers CST a strategic location for out of home media and is in talks to enter into a similar agreement for western line‘s Churchgate station as well.
Lineage Media‘s current brand partners for the digital OOH option at CST include Parle Agro Frooti, Sundaram Books E Class and Hexacorp Petrochemicals. The commercials on these screens will repeat every five minutes and screens will run for 14 hours a day from 8 am to 10 pm.
This is the first time that such huge, high definition screens will bring out advertisers‘ content inside the railway station, which has a footfall of more than four million commuters on an average day.
Brands
SBI General Insurance appoints Shrish Mahuli as chief business officer
Industry veteran with 24 years’ experience to drive growth and distribution
MUMBAI: SBI General Insurance has appointed Shrish Ramchandra Mahuli as chief business officer, strengthening its leadership team as it looks to accelerate growth and deepen market reach.
In his new role, Mahuli will oversee the company’s overall business strategy, expand distribution channels and drive customer-focused growth initiatives across key markets. The move comes as the insurer sharpens its focus on profitable growth and enhanced customer engagement.
Mahuli brings over 24 years of experience across the insurance and automotive sectors. He has previously held leadership roles at Reliance General Insurance, ICICI Lombard General Insurance and Tata Motors, where he worked on scaling businesses and strengthening distribution networks.
SBI General Insurance managing director and CEO Naveen Chandra Jha said, “We are delighted to welcome Mr Mahuli at a time when the industry is witnessing strong momentum driven by rising awareness and evolving customer needs. His deep domain expertise and proven leadership will be instrumental in strengthening our distribution footprint and driving profitable growth.”
SBI General Insurance chief business officer Shrish Ramchandra Mahuli said, “I am pleased to join SBI General Insurance at a time when the industry is evolving rapidly. I look forward to working with the team to further strengthen the business and drive sustainable growth.”
The appointment underlines the company’s push to build leadership depth and deliver more accessible, customer-centric insurance solutions in a rapidly evolving market.
