Brands
Linc Pens shows love for teachers who taught life lessons
MUMBAI: Linc Pen and Plastics has been one of India’s most trusted writing instruments brand for the last four decades. With a strong presence over 50 countries, Linc Pens has decided to express its heartfelt gratitude to people who teach essential life lessons with a brand-new ad campaign named “Life’s Best Teachers”.
The campaign highlights a 12th standard student ruminating those people who taught him essential lessons at different facets of life. The digital film beautifully portrays how important it is to express gratitude. Essential learnings can come from even the lower rungs of the social ladder, is another beautiful take-away from the film. It also has garnered a lot of positive response and has already clocked more than 15,000 views on YouTube and 13,600 views on Facebook.
Linc Pen and Plastics head of marketing and international business Rohit Deepak Jalan says, “We have always looked up to teachers as a huge asset in our lives. In our opinion, some important and valuable lessons are learnt outside the classroom too. Through this campaign Linc Pens wants to express the gratitude towards all the teachers who have been a part of a students’ journey. Happy Teachers Day.”
The creative agency added, “Linc is a national brand and we are delighted to have done this project for them. We have already received very positive feedback about the film, from social media. Evidently the hard work and effort we have put into it is paying dividends.”
The objective of the campaign was to acknowledge and remember those people who have made you a better person in life.
Linc decided to celebrate Teacher’s Day with an emotional touch by identifying the “Life’s Best Teachers” who propelled you towards betterment.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
