Ad Campaigns
Kicky & Perky honours teacher’s day with syra collection & digital film
Mumbai: Kicky & Perky has released a heartfelt digital film to celebrate Teacher’s Day, drawing attention to the lasting impact teachers have on their students. The film highlights the role of teachers as guiding lights in shaping lives, focusing on trust and grace.
The video follows a young woman overwhelmed by work, who is reminded of Teacher’s Day through a notification from Kicky & Perky. This prompts a wave of nostalgia, leading her to visit her school and gift her teacher a piece from Kicky & Perky’s Syra Collection.
The film emphasises the elegance and grace of teachers, mirrored by the Syra Collection, which features mother-of-pearl and unshaped pearls paired with 925 sterling silver chains in various finishes. The collection offers a modern and versatile approach to jewellery for all occasions.
Kicky & Perky’s Co-Founder, Aditi Khandelwal says, “Teachers are the shining beacons who illuminate our journey with wisdom and grace. This Teacher’s Day, we celebrate their timeless influence with the Syra Collection-an embodiment of elegance and trust, as radiant and unique as the teachers who’ve shaped our lives.”
Released on the 5 September across all social media platforms, this campaign celebrates teachers and highlights Kicky & Perky’s commitment to creating jewellery that tells meaningful stories. The Syra Collection is now available on the Kicky & Perky website, as well as Ajio Luxe, Myntra, and Amazon.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
