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Club FM’s Teachers Day Campaign Champions Respect for Women – Teach our boys
In response to the alarming rise in atrocities against women and the recent Kolkata rape case, Club FM launched a groundbreaking campaign on Teachers Day aimed at fostering respect for women. Coordinating with schools across Kerala, Club FM executed a three-pronged initiative – on-air, on social media, and on the ground—to drive a critical message: teach boys to respect women and their freedoms.
The campaign featured teachers speaking out on radio, advocating a shift from advising girls on their behavior to educating boys on respect and equality. Teachers emphasized the importance of allowing women to express themselves freely—through their choices in attire, social media presence, and daily activities. This powerful message was not only broadcasted on-air but also visually represented across social media platforms.
In addition to the radio and social media components, Club FM organized 15 interactive sessions in mixed-gender senior secondary schools. These sessions facilitated direct conversations between teachers and students about respect and gender equality, reaching both boys and girls. Furthermore, radio modules were distributed to 60 schools with existing radio facilities, ensuring the campaign’s message reached an extensive audience.
The initiative successfully engaged approximately 50,000 students directly and reached an estimated 5.4 million listeners, according to IRS 2019 Q4 results. The campaign represents Club FM’s commitment to innovative consumer engagement and its dedication to driving meaningful social change.
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PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
