Brands
Libas lights up wedding season with Saj Dhaj Ke Season 2 festive campaign
MUMBAI: Libas isn’t just dressing the season, it’s draping India in full wedding splendour once again.
Libas, one of India’s leading ultrafast fashion brands, has launched Saj Dhaj Ke – Season 2, the much-awaited sequel to its popular wedding campaign. Building on last year’s success, the new edition celebrates the colour, joy and cultural richness of India’s wedding season through curated festive collections and immersive on-ground and digital experiences.
Flagship stores across the country have been transformed into vibrant festive spaces, inspired by the timeless marigold: a symbol of auspicious beginnings at Indian weddings. Whether it’s haldi, mehendi, cocktail evenings or the wedding day itself, Libas has crafted wardrobes for every ceremony, ensuring that each moment feels special, stylish and beautifully coordinated.
The brand is complementing its retail transformation with a digital-first strategy. Social media activations, influencer partnerships and creator-led content bring the Saj Dhaj Ke spirit alive online, engaging gen z and millennial audiences with immersive storytelling that reinforces Libas’s growing dominance in the wedding fashion segment.
Libas founder and CEO Sidhant Keshwani said, “The campaign builds on the success of last year, enhancing both our retail and digital experiences. Saj Dhaj Ke is not just about clothes, it’s about creating an omnichannel experience that engages, inspires, and positions Libas as the go-to brand for festive fashion.”
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
