MAM
Libas kicks off its annual flagship ‘Purple Days’ sale
Mumbai: Libas, a fast fashion omnichannel ethnic wear brand, has announced the return of its flagship sale – the Purple Days sale. Scheduled to run from 27 July to 4 August, this highly anticipated sale promises to deliver an exceptional shopping experience with exclusive offers and promotions. Designed to cater to the diverse tastes and preferences of Libas’ valued customers, this sale is an unmissable shopping extravaganza.
In a bid to offer a captivating user experience, the brand announced the sale through their official social media, featuring an interactive CGI campaign. Set against the backdrop of Qutub Minar, the video showcases a blimp flying through the sky, displaying a banner that announces the upcoming sale.
Libas has earned a stellar reputation for its trendsetting ethnic wear across their omni channel offerings. This year too, the Purple Days sale will be a shoppers paradise for fashion enthusiasts. Customers can look forward to unparalleled discounts, with the primary promotional offer being “Up to 70 per cent off + extra 15 per cent off*”. In addition, a range of enticing checkout and cart-level offers will be available, including “Buy four at 2199”, “five per cent off on 1499”, “10 per cent off on 1999”, and “15 per cent off on 2499”.
To further enhance the shopping experience, Libas has strategically partnered with influencers and brand ambassadors to amplify the reach and impact of The Purple Days sale. These influencers will share exclusive insights, providing customers with style inspiration and highlighting must-have items from the sale.
Moreover, Libas is delighted to announce special offline store activations throughout the sale period. Customers visiting the brand’s physical stores can expect an array of delightful surprises, including complimentary goodies from Wingreens World for purchases exceeding a specific value. These activations are aimed at creating a memorable and engaging shopping experience for the in-store customers.
Commenting on this year’s sale, Libas founder and CEO Sidhant Keshwani said, “We are incredibly excited for this year’s Purple Days Sale, which promises to be our most remarkable event yet. What sets this year’s sale apart is our comprehensive omnichannel approach, designed to ensure maximum consumer engagement both online and in stores. Our customers can enjoy the same exceptional discounts and offers, whether they choose to shop from the comfort of their homes or visit our physical locations. This seamless integration reflects our commitment to providing an unparalleled shopping experience, and we look forward to delighting our customers with the best of Libas.”
Libas remains committed to offering high-quality, stylish, and affordable fashion to its customers. The Purple Days sale is a testament to this commitment, providing an opportunity for shoppers to indulge in their favorite fashion pieces at unbeatable prices.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
