MAM
LG to spend Rs 3 bn on marketing flat panel TVs
MUMBAI: LG Electronics plans to spend Rs 3 billion towards marketing its flat panel televisions as it aims to get a 50 per cent share in India‘s nascent 3D TV market.
The Korean consumer electronics company has positioned Cinema 3D TV as its flagship product in the flat panel TV segment. Launched in India today, Cinema 3D TV has LG‘s proprietary film patterned retarder (FPR) panel, a 3D liquid crystal display (LCD) technology.
The price of Cinema 3D Smart TV ranges between Rs 94990 and Rs 164990.
Says LGEIL‘s managing director Soon Kwon, “With this new Cinema 3D Smart TV range, we expect to bolster our FPD sales at a growth rate of more than 100 per cent. We aim to be a market leader in 3D TV market with a share of 50 per cent. To ensure the numbers, LG Electronics India has an aggressive strategy targeting the youth and plans to invest Rs. 3 billion in marketing with Cinema 3D as flagship product communication.”
The Cinema 3D TV optimises the separation of images for the left and right eye to give viewers 3D pictures with less crosstalk, which means no dizziness and eye fatigue that sometimes occurs with wearing shutter glasses.
Kwon added, “LG is committed to developing technology and products that exceed today‘s expectations of innovation. Cinema 3D TV is the perfect choice when it comes to watching 3D entertainment for longer periods in greater comfort. We‘re eager to show everyone just how exciting our new 3D TVs are and why we‘re confident this will become the industry standard for 3D TV technology.”
The Cinema 3D also has features such as a thin film for full brightness, and a wide viewing angle and flexible viewing positions for watching in groups or while sitting or lying down in any spot in front of the screen.
With a new, advanced 2D to 3D conversion feature, the Cinema 3D TV can convert 2D content into high quality 3D. It also has access to premium content via Hunagama, NDTV, Indiatimes, Carwale and Zapak in India as well as global providers.
The company will give four sets of 3D glasses in four different models for different segments.
Brands
Amazon inks $30m carbon credit deal with Indian rice farmers
Methane-cutting farming push links climate goals with farmer income
NEW DELHI: Amazon has signed a $30 million agreement to purchase carbon credits generated by Indian rice farmers, marking one of the largest agriculture-linked carbon deals in the country to date and signalling a shift in how corporates approach climate action.
The agreement is being executed through the Good Rice Alliance, a collaboration between Bayer, GenZero, and Shell Nature-Based Solutions, backed by Singapore’s Temasek. Rather than dealing directly with individual farmers, Amazon is tapping into this alliance to scale the programme efficiently.
At the heart of the initiative is a relatively simple shift in farming practice known as Alternate Wetting and Drying. Traditionally, rice paddies remain flooded, creating oxygen-free conditions that produce methane, a greenhouse gas far more potent than carbon dioxide. Under the new method, fields are periodically allowed to dry, disrupting methane formation while maintaining crop yields.
The benefits go beyond emissions. The approach significantly reduces water usage, a crucial advantage in regions already facing water stress. For farmers, it also opens up a new income stream. By adopting climate-friendly techniques, they earn carbon credits that can be sold to companies like Amazon, effectively turning sustainability into a revenue opportunity.
The current phase of the project covers more than 13,000 smallholder farmers across roughly 35,000 hectares. Amazon expects the initiative to offset about 685,000 metric tonnes of carbon dioxide equivalent emissions, offering a measurable contribution to its broader climate commitments.
The deal is notable not just for its scale but for its direction. While many companies have historically focused on forestry or renewable energy offsets, this move highlights growing interest in agriculture-based solutions that tackle methane emissions directly. It also reflects the increasing sophistication of carbon markets, where even small, decentralised farms can be integrated into global climate strategies.
For India, the implications are significant. As the world’s largest rice producer and one of the biggest methane emitters, scaling such models could play a meaningful role in meeting climate targets while supporting rural livelihoods.
For Amazon, the message is clear. Climate action is no longer just about reducing emissions within operations. It is also about reshaping supply chains and ecosystems. And in this case, the path to net zero runs straight through the paddy fields.
