Ad Campaigns
Levi’s celebrates collective power of women with #IShapeMyWorld Season 5
MUMBAI: This International Women’s day, Levi’s has unveiled the fifth season of the Levi’s #IShapeMyWorld campaign that celebrates the power of women, and their determination to inspire change. The new season is bigger, better and bolder as it beautifully weaves in 21 changemakers into a spirited music video that encourages women to shape their own destiny.
The video features a prolific line-up of female personalities who have come together from different industries such as entertainment, fashion, sports, journalism and social change to celebrate the spirit of women empowerment. The campaign brings together industry icons like Swara Bhasker, Hard Kaur and Anjali Lama who return from previous seasons and new faces like Neena Gupta, Kubbra Sait, Sandhya Menon, and Malini Agarwal.
True to the campaign thought that emphasises on the power of the collective, Levi’s assembled an all-female crew to execute this campaign and the track composed by singer songwriter Anushqa and rapper Hard Kaur.
Levi’s India director marketing Meeta Bharvani said, “The #IShapeMyWorld campaign is driven by the insight that in a world that still tries to restrain women from achieving their potential by fueling insecurities about themselves; whether it is about her ‘body’ or her ‘being’; there are an increasing number of stories of women who took their chances and beat the odds.”
“During the past 4 seasons of #ISMW, we drove inspiring stories of fearless women. This season we celebrate the power of the collective through women who are authentic, original and purposeful, all qualities that are inherent to the Levi’s® brand,” she added.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
