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Jivraj9 launches new Masala Tea TVC with Neena Gupta
Ad celebrates perfect spice balance in every cup of chai.
MUMBAI: Jivraj9 just spiced up mornings because when your chai’s balance is off, even grandma’s sleep takes the hit. Jivraj9, a trusted name in Indian spices, has rolled out a fresh TVC for its Masala Tea, starring veteran actor Neena Gupta. The film captures the everyday struggle of getting the perfect spice blend in homemade chai pounding whole masalas, tweaking proportions, timing the boil only to fall short of that ideal flavour.
The ad opens with a young woman grinding spices in frustration. Neena Gupta wanders out, half-asleep, grumbling about her disrupted rest. The granddaughter quips back: “Daadi, you’re worried about your sleep’s balance here I can’t seem to get the balance of masalas right in my chai.” Gupta smiles, hands her Jivraj9 Masala Tea, and the magic happens. One sip later, the young woman beams: “Now the masala’s balance is perfect.” The spot closes with Gupta’s warm sign-off, “Jivraj9 Masala Chai, Masale ka perfect balance.”
Jivraj9 executive directors Pathik Viren Shah and Rushabh Viren Shah said, “Masala chai is more than a beverage, it’s deeply connected to conversations and connections in Indian households. Achieving the perfect spice balance consistently can be taxing. With Jivraj9 Masala Tea, we deliver that accord seamlessly.”
The campaign keeps the spotlight on authenticity, no fancy shortcuts, just a thoughtfully blended tea that brings the same comforting taste to every cup whether you’re a spice-pounding purist or a quick-brew fan. In a country where chai is morning ritual, afternoon therapy and evening bonding all in one, Jivraj9 isn’t selling tea, it’s serving consistency with a side of nostalgia.
MAM
HDFC ERGO names Parthanil Ghosh as MD and CEO from April 16, 2026
Executive Director to succeed Anuj Tyagi; appointment awaits IRDAI approval.
MUMBAI: In insurance, planning for tomorrow is the business. At HDFC ERGO, that future now has a new name. The Board of HDFC ERGO General Insurance Company has approved the elevation of Parthanil Ghosh as managing director and chief executive officer, effective April 16, 2026, subject to regulatory clearance from the Insurance Regulatory and Development Authority of India (IRDAI). He will succeed Anuj Tyagi in the role.
Ghosh brings more than three decades of experience across financial services and insurance, including over 16 years in the general insurance sector spanning underwriting, claims, reinsurance strategy, crop insurance and digital transformation. He joined HDFC ERGO in 2016 following the merger with L&T General Insurance and has served as Executive Director since May 1, 2025.
During his tenure, Ghosh has been closely involved in shaping the company’s expansion strategy, particularly strengthening its retail franchise while building capabilities across commercial lines and technology driven operations. His responsibilities have spanned areas such as claims management, underwriting strategy and digital innovation.
He also played a key role in two major integrations that reshaped the company’s structure: the consolidation of L&T General Insurance and the merger with Apollo Munich Health Insurance. These integrations helped build a unified operating platform for the insurer and expanded its presence across health and general insurance segments.
Over the years, Ghosh has led initiatives focused on improving customer trust and transparency in insurance, including efforts to simplify products, strengthen claims experience and integrate technology into customer facing processes.
HDFC ERGO chairman of the board Keki M Mistry said the leadership transition reflects the board’s confidence in Ghosh’s strategic and operational experience.
“Parthanil brings extensive industry knowledge, deep operational insight and strong strategic leadership to the role. He has been a key contributor to the company’s progress and success in recent years, helping strengthen its market position and build a culture centred on customer trust and technical excellence,” Mistry said, while also thanking Tyagi for his contributions and wishing him success in his future entrepreneurial pursuits.
ERGO International AG chairman of the board of management and chief operating officer of the international business Theo Kokkalas highlighted India’s importance in the group’s global strategy.
“India is a strategic growth market for us. I am convinced that under the leadership of Ghosh, the company will continue to build on its success through technical excellence, customer centricity and digital innovation,” he said.
Once regulatory approvals are secured, Ghosh will formally take over leadership of HDFC ERGO in April 2026, steering the insurer into its next phase of growth in India’s competitive general insurance market.
