Jivraj9 launches new Masala Tea TVC with Neena Gupta

MUMBAI: Jivraj9 just spiced up mornings because when your chai’s balance is off, even grandma’s sleep takes the hit. Jivraj9, a trusted name in Indian spices, has rolled out a fresh TVC for its Masala Tea, starring veteran actor Neena Gupta. The film captures the everyday struggle of getting the perfect spice blend in homemade chai pounding whole masalas, tweaking proportions, timing the boil only to fall short of that ideal flavour.

The ad opens with a young woman grinding spices in frustration. Neena Gupta wanders out, half-asleep, grumbling about her disrupted rest. The granddaughter quips back: “Daadi, you’re worried about your sleep’s balance here I can’t seem to get the balance of masalas right in my chai.” Gupta smiles, hands her Jivraj9 Masala Tea, and the magic happens. One sip later, the young woman beams: “Now the masala’s balance is perfect.” The spot closes with Gupta’s warm sign-off, “Jivraj9 Masala Chai, Masale ka perfect balance.”

Jivraj9 executive directors Pathik Viren Shah and Rushabh Viren Shah said, “Masala chai is more than a beverage, it’s deeply connected to conversations and connections in Indian households. Achieving the perfect spice balance consistently can be taxing. With Jivraj9 Masala Tea, we deliver that accord seamlessly.”

The campaign keeps the spotlight on authenticity, no fancy shortcuts, just a thoughtfully blended tea that brings the same comforting taste to every cup whether you’re a spice-pounding purist or a quick-brew fan. In a country where chai is morning ritual, afternoon therapy and evening bonding all in one, Jivraj9 isn’t selling tea, it’s serving consistency with a side of nostalgia.