Ad Campaigns
Leo Burnett urges people to go offline in new McDonald’s campaign
MUMBAI: Leo Burnett has launched a new campaign inviting people to share some offline moments at McDonald’s. The campaign urges people to take a break from the online world and share “quality offline moments” at McDonald’s over its newly launched sharing packs for two, three and more, across stores in India.
McDonald’s director, marketing and digital (West and South) Kedar Teny said, “With internet enabled smart-phones in our hands, it is a fact that most of us are distracted. Our new campaign takes this simple insight and urges people to take a small break from the online world to share happy moments in the real world. Simply put we want to start a conversation and a movement amongst our customers by nudging them to go #KuchPalOffline with a simple act of flip to share rather than click to share.”
Leo Burnett chief creative officer Raj Deepak Das added, “With #KuchPalOffline, we are hoping to start a movement where we all would increasingly give due importance to sharing real life experiences offline. The idea is to stay away from the Internet and the world of technology for a while. It is something everyone thinks but fails to execute. #KuchPalOffline effectively addresses this issue and highlights how McDonald’s can deliver real life experiences with its new offering – the sharing packs for two, three and more, across stores in India.”
“Through a simple and effective mnemonic like flipping the phone upside down, the campaign aims to remind people that the power of balancing the online and the offline worlds is in their own hands. This is a philosophy, which we have brought to life across mediums including in-store, through various real-time and engaging acts,” said Leo Burnett vice president planning Hitesh Mehta.
CREDITS:
Client: McDonald’s India
Agency: Leo Burnett
Chief Creative Officer: Raj Deepak Das
ECDs: Sachin Kamble and Prajato Guha Thakurta
Creative: Sujit Sawant, Qainat Mansoor, Manas Keer, Vaibhav Patil, Siddharth Kalro
Planning: Hitesh Mehta (Vice President), Divya Agrawal
Account Management: Abhishek Jha (Brand Partner), Supriya Bhasin (Brand Director), Sayantan Bhattacharya, Aditya Atre, Pratik Adhikari
Production House: Bubblewrap Films
Director: Suresh Triveni
Producer: Ketaki Guhagarkar
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
