AD Agencies
Leo Burnett forecasts 2014 Cannes Lion winners
MUMBAI: With a day left for the biggest event of the advertising industry to commence, the industry is keeping its fingers crossed to pick up the coveted Lion.
Like every year, Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions anticipating the results of this year’s 61st Cannes Lions International Festival of Creativity..
With more than 84 per cent accuracy, the agency’s predictions have an unparalleled track record, year over year, recognizing Cannes contenders most likely to win. Leo Burnett Worldwide’s chief creative officer Mark Tutssel curated the list to encompass the most forward thinking, compelling creative products across channels.
“We sifted and sieved through hundreds of the most brilliant pieces of work from every cranny of the world, spanning Lions award categories,” said Tutssel. “This year’s work is full of humanity, imagination and pure creativity, and remarkable for finding fresh and innovative ways to connect emotionally with people.”
Top 25 Contenders
1. Guinness “Sapeurs” by AMV BBDO / London, UK
2. Not Impossible Labs + Intel “Project Daniel: 3D Printing Prosthetic Arms” The Ebeling Group / Not Impossible Labs / Venables Bell & Partners / Venice, USA
3. Skype “The Born Friends Family Portrait” Pereira & O’Dell / San Francisco, USA
4. British Airways “The Magic of Flying” OgilvyOne / London, UK
5. New Zealand Transport Agency “Blazed” Clemenger BBDO / Wellington, New Zealand
6. Colombian Ministry of Defense “You Are My Son” Lowe SSP3 / Bogota, Colombia
7. Harvey Nichols “Sorry I Spent It On Myself” Adam&EveDDB / London, UK
8. Mimi Foundation “If Only For A Second” Leo Burnett / Paris, France
9. Volkswagen – Side Assist “Living Room” / “Bathroom” / “Bedroom” AlmapBBDO / Sao Paulo, Brasil
10. Terre des Hommes “Sweetie” Lemz / Amsterdam, Netherlands
11. HBO GO “Awkward Family Viewing” SS+K / New York City, USA
12. P&G – Old Spice “Smellcome to Manhood” Wieden + Kennedy / Portland, USA
13. Chipotle “The Scarecrow” Creative Artists Agency + Moonbot Studios / Los Angeles, USA
14. Google + Warner Brothers “A Journey Through Middle Earth” North Kingdom / Skellefte?, Sweden
15. Inakadate Village “Rice-Code” Hakuhodo / Tokyo, Japan
16. Brazilian Association of Organ Transplantation “Bentley Burial” Leo Burnett Tailor Made / Sao Paulo, Brazil
17. 350 Action “Climate Name Change” Barton F. Graf 9000 / New York City, USA
18. Honda “Hands” Wieden + Kennedy / London, UK
19. Samsung “Maestro’s Academy – Smart Bike” Leo Burnett / Milan, Italy
20. Honda – Internavi “Sound of Honda / Ayrton Senna 1989” Dentsu / Tokyo, Japan
21. Nike “The Nike SB App” R/GA / New York City, USA
22. Adidas “D Rose Jump Store” TBWA / London, UK
23. Southern Comfort “Karate” Wieden + Kennedy / New York, USA
24. Newcastle Brown Ale “If We Made It” Droga5 / New York City, USA
25. Volvo Trucks “Live Test Series: The Epic Split” Forsman & Bodenfors, Sweden
“Our annual Cannes Predictions offer not only Leo Burnett Worldwide’s take on the leading creative work likely to earn Lion trophies, but a magnified view of the bravest ideas and boldest thinking that jolts our craft boldly forward,” said Tutssel who will present “Why Borderless Creativity is the Future of Communications” master class at Cannes. “These are the stimuli that fuel imagination and ignite us to change human bahaviour in vigorous, disruptive bounds.”
AD Agencies
Fevicol releases its last ad campaign by the late Piyush Pandey
The adhesive brand’s last campaign by the late advertising legend Piyush Pandey turns an everyday Indian obsession into a quietly powerful metaphor
MUMBAI: Fevicol has never needed much of a plot. A sticky bond, a wry observation, a truth that every Indian instantly recognises — that has always been enough. “Kursi Pe Nazar,” the brand’s latest television commercial, is no different. And yet it carries a weight that no previous Fevicol film has had to bear: it is the last one its creator, the advertising legend Piyush Pandey, will ever make.
The film, released on Tuesday by Pidilite Industries, fixes its gaze on the kursi — the chair — and what it means in Indian life. Not just as a piece of furniture, but as a currency of ambition, a vessel of authority, and a source of quiet social drama that plays out in every home, office and institution across the country. Who sits in the chair, who waits for it, and who eyes it hungrily from across the room: the film transforms this sharply observed cultural truth into a narrative that is, in the best Fevicol tradition, funny, warm and instantly familiar.
The campaign was Pandey’s idea. He discussed it in detail with the team before his death, but did not live to see it shot. Prasoon Pandey, director at Corcoise Films who helmed the commercial, said the team needed five months to find its footing before they felt ready to shoot. “This was the toughest film ever for all of us,” he said. “It was Piyush’s idea, magical as always.”
The emotional weight of that responsibility was not lost on the team at Ogilvy India, which created the campaign. Kainaz Karmakar and Harshad Rajadhyaksha, group chief creative officers at Ogilvy India, described the process as “a pilgrimage of sorts, on the path that Piyush created not just for Ogilvy, but for our entire profession.”
Sudhanshu Vats, managing director of Pidilite Industries, said the film was rooted in a distinctly Indian insight. “The ‘kursi’ symbolises aspiration, transition, and ambition,” he said. “Piyush Pandey had an extraordinary ability to elevate such everyday observations into iconic storytelling for Fevicol. This film carries that legacy forward.”
That legacy is considerable. Over several decades, Pandey’s partnership with Fevicol produced some of the most beloved advertising in Indian history, building the brand into something rare: a household name that people actively enjoy watching sell to them.
“Kursi Pe Nazar” does not try to be a tribute. It simply tries to be a great Fevicol film. By most measures, it succeeds — which is, in the end, the most fitting send-off of all.
