Ad Campaigns
LAY’S ROPES IN INDIA’S FAVORITE YOUTH ICONS, RANBIR KAPOOR AND ALIA BHATT AS BRAND AMBASSADORS
National : LAY’S, India’s favourite potato chip brand, has announced leading Bollywood actors Ranbir Kapoor and Alia Bhatt as its brand ambassadors today. As part of the association the stars will be part of LAY’S new campaign – ‘Smile Deke Dekho’ and will be seen featuring in series of films together. The first look of the films was revealed today through a teaser on social media on the occasion of World Smile Day.
LAY’S has always been the perfect companion for every celebration and good times with friends. For over two decades, LAY’S has been on a mission to provide a joyful interruption from their busy days by bringing more smiles to consumers across the country. To further this proposition, the brand has brought its global Smile campaign to India as ‘LAY’S Smile Deke Dekho’ campaign. The campaign comes to life through new LAY’S packaging that showcases how a smile can universally connect and conveys a mood or emotion effortlessly.
As part of the campaign, LAY’S has introduced packs that feature six different smiles that capture different moods and emotions. In the teaser launched earlier today, Alia and Ranbir are seen exchanging smiles using these LAY’S packs. The teaser film released by LAY’S on social media captures Alia as she gives different types of smiles using the packs. Ranbir who appears to join in the fun photobombs the picture with a whacky smile of his own.
Commenting on the association, Mr. Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India, said, “We are thrilled to have Ranbir and Alia on board as brand ambassadors for LAY’S. Not only are they both amazing youth icons but also amongst the most talented actors of their generation. We are confident that combining LAY’S, one of India’s most loved brands with Ranbir and Alia’s talents will enable us to tell the kind of stories that strongly resonate with not just our consumers but the country at large.”
Talking about his association with LAY’S, popular Bollywood actor, Ranbir Kapoor said, “I have always resonated deeply with LAY’S and I’m extremely thrilled to be the face of the brand. It has seamlessly paved a way into the hearts of the young and has been a part of their fun, special and celebratory moments. The new LAY’S Smile Deke Dekho packaging is a beautiful concept and a step forward for the brand to connect with the youth. I believe that a smile goes a long way in building connections with friends and familiar people and LAY’S Smile Deke Dekho is all about the simplicity of sharing a smile.”
Expressing her excitement, leading Bollywood actress, Alia Bhatt shares, “Fun moments with friends are accompanied by packs of LAY’S and to be its brand ambassador is immensely cool and exciting! I love the new LAY’S Smile Deke Dekho packaging and it is so much fun communicating through different smiles on the packs. A smile is infectious and carries the power to instantly uplift and change the mood. I am really looking forward to start off my journey with the brand creating interesting content and storytelling.”
LAY’S Smile Deke Dekho packs are available at INR 10, 20 and 35 price points across all traditional and modern trade outlets.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
