Ad Campaigns
Layers of Love campaign by Bakingo makes Valentine’s Day extra sweet
MUMBAI: Love is best served sweet, and this Valentine’s Day, Bakingo is layering up the romance with its “Layers of Love” campaign. The leading online bakery is crafting confections that don’t just taste divine but also tell a story, one delicious layer at a time.
Bakingo’s Valentine’s collection features an exquisite range of desserts, each symbolising the depth and beauty of relationships. From multi-layered cakes representing strong, lasting connections to delicate pastries mirroring tender moments, every creation is designed to make celebrations extra special. Just like love, these desserts are built with care, precision, and the finest ingredients, ensuring every bite is a heartfelt indulgence.
“At Bakingo, we believe love isn’t just about grand gestures, it’s the little moments that truly matter,” said Bakingo co-founder Himanshu Chawla. “With ‘Layers of Love,’ we wanted to capture those emotions in every slice, making Valentine’s celebrations more meaningful. Whether it’s our best-selling heart cakes or personalised treats, we aim to add a touch of sweetness to every love story.”
Bakingo’s special Valentine’s range is available for order on its website as well as on food delivery platforms like Swiggy and Zomato.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
