MAM
KKR’s head of marketing Kaustubh Jha moves on
New Delhi : Kolkata Knight Riders’ (KKR) head of marketing, Kaustubh Jha has moved on after over two years stint with the Indian Premiere League (IPL) team.
“Last week marked the end of my 2.5 years journey at Kolkata Knight Riders,” Jha announced the move in a LinkedIn post. “It’s been a thrilling journey building and scaling the business globally and building the team. As I move into the next phase of my career, I’d like to thank everyone at the #KolkataKnightRiders family. It’s been a great journey with the depth and width of experience, exposure and learning.”
A brand and marketing strategist with experience in providing brand solutions through integrated marketing, Jha had joined the actor Shah Rukh Khan and Juhi Chawla backed team in November 2018 after moving on from ESPN where he spent around three years. Jha has previously worked with MTV India and Lodestar Universal as media planner and buyer.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
