MAM
KKCL unveils KILLER’s successful transition from denimwear to a complete youth fashion brand
Mumbai: Kewal Kiran Clothing Ltd (KKCL), presented its flagship brand ‘KILLER’ to its retailers from across India, exhibiting its transformation from a denim wear-focused brand to an edgy fashion brand. In a display that was as creative as it was compelling, this transition was portrayed by showcasing the upcoming AW’24 collection of over 1000 products, of which almost 75 per cent are top-wear products followed by close to 20 per cent in bottom-wear products, and the rest includes footwear, undergarments, and a host of accessories.
KILLER’s Autumn-Winter 2024 ensemble promises to offer a complete fashion wardrobe solution for today’s young and dynamic. Leveraging the capabilities of India’s largest indigenous manufacturing facility, KILLER is poised to unveil a captivating array of garments under the thematic umbrella of ‘OPTIMISM’ in the upcoming Autumn-Winter ’24 collection that will be made available across urban, tier 1, and tier 2 markets, with a retail footprint of 350 exclusive stores, more than 1800 MBOs and 800 departmental stores. Behind each meticulously crafted piece lies KILLER’s unwavering dedication to craftsmanship and innovation, evident in the meticulous selection of premium fabrics and the infusion of cutting-edge design elements.
Commenting on this development, Kewal Kiran Clothing Ltd joint managing director Hemant Jain said, “In recent years, we have emerged as a robust organization to take full advantage of the growth of the fashion market in India and leverage our strengths to penetrate fashion markets across the world. The overwhelming response to our flagship brand KILLER’s event today is a moment of pride and satisfaction for me as the brand continues to enjoy as well as further gain its popularity among the Indian youth. And KILLER has now transformed into a complete youth fashion brand.”
Fashion enthusiasts, particularly those inclined towards self-expression, can expect a range of men’s designs embodying ‘Edgy’ and ‘Fashion Forward Looks’. Encapsulating this, the exclusive trade show organized by the brand at Taj Vivanta, Delhi had an innovative theme – ‘fusion of creativity and destruction’. Embracing the notion that innovation often arises from deconstruction, the brand symbolized this concept through a facade installation of denim art. This artwork served as a metaphor for breaking down conventional boundaries to create something entirely new and innovative. In the realm of creativity, destruction shouldn’t always be viewed negatively; rather, it can be seen as a vital step toward genuine innovation. This perspective encourages a mindset where challenges are embraced as opportunities for growth and reinvention.
Adding to this, Hemant Jain said, “This year will witness a lot of bold moves by KILLER. With an unwavering commitment, we are now directing all our energy towards refining and optimizing our flagship asset, KILLER, ensuring it attains peak performance and continues to set new benchmarks in the fashion industry. All our diverse customer touchpoints will reflect the new avatar of KILLER, thereby offering an enhanced brand experience while making it convenient for the consumers to obtain entire fashion looks.”
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
