Brands
INTEGRITI joins forces with Pooja Entertainment’s “Ganapath” starring Tiger Shroff
Mumbai: INTEGRITI, the leading casual men’s fashion brand from the house of Kewal Kiran Clothing Limited (KKCL), has announced a strategic partnership with the much-anticipated film Ganapath, starring Tiger Shroff. This exciting collaboration is set to create a significant impact for the brand ahead of the festive season, as INTEGRITI aims to capture a more extensive market share.
INTEGRITI’s association with the film Ganapath will see the brand featured prominently in the film’s captivating narrative. Tiger Shroff, the charismatic lead of the movie, will showcase his signature dance moves in the high-energy song, with the iconic INTEGRITI logo adorning the background. This synergy between INTEGRITI and Ganapath exemplifies the fusion of style and dynamism, promising an exhilarating visual treat for audiences.
Commenting on the occasion, Kewal Kiran Clothing Ltd director Vikas Jain said, “We are delighted to partner with Ganapath, a film that resonates with the energy and spirit of INTEGRITI. This partnership underscores our commitment to providing fashion that complements the dynamic lifestyle of today’s youth. INTEGRITI’s partnership with Ganapath not only signifies its presence in the world of fashion but also its resonance with the diverse tastes of our discerning customer base. By aligning with a cinematic sensation like Ganapath, set to dominate the festive season box office. INTEGRITI aims to leave an indelible mark on the minds of audiences.”
Ganapath, a fantasy action-drama film presented by Vashu Bhagnani and Pooja Entertainment and directed by Vikas Bahl, boasts an ensemble cast that includes Tiger Shroff, Kriti Sannon, and Amitabh Bachchan in pivotal roles. Scheduled for release on 20 October 2023, right in time for the holiday season, the film is poised to become a blockbuster, captivating the hearts of movie enthusiasts nationwide.
The production house, Pooja Entertainment, has also launched an exclusive broadcast channel on WhatsApp, which is the first Indian channel to do so. Producer Jackky Bhagnani, also an Indian actor, entrepreneur, and founder of Indian music label JJust Music, said he is excited about the release of the movie.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
