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Kinnect appoints Ankur Garg as ECD for its Delhi & Bengaluru offices
Mumbai: Creative, data, and digital media powerhouse Kinnect on Thursday announced the appointment of Ankur Garg as Executive Creative Director-Art. Garg will handle operations for the company’s Delhi and Bengaluru offices. He will be based in Delhi and report to Kinnect national head-design Priyanka Mestry Soni.
Garg brings with him 15 years of experience and has worked with agencies such as Lintas, JWT, Hakuhodo, FCB ULKA and Dentsu Impact, with experience working on some of the notable brands such as Indian Army, NACO, Airtel, ESPN Star Sports, Sony, Monte Carlo, Airtel, Docomo, Indian Super League (Delhi team), Hitachi, Antara Senior Living, Max Healthcare, NetFlix, Herbalife Nutrition, IKEA, Subway, Carlsberg, HT Media, Parryware and Vmart.
Speaking on the appointment, Soni said, “I am delighted to welcome Ankur to Kinnect and have him become a part of our exciting digital journey. His ability to lead people by example and push their limits to bring out their best is precisely what I was looking for in a partner to help me grow the team. His understanding of our creative process and culture, and the enthusiasm he brings to the table to do award-worthy work, is impressive. With him by our side, I’m looking forward to elevating our work and expanding the art team in the Delhi and Bangalore locations.”
“The best thing about advertising is that it unfolds a whole new chapter every time you get deeper into it. The shift in digital is happening worldwide where advertising and content are battling with each other now. Most of the content unfolds on phones or laptops, which leads to thinking of more impactful design and art solutions. Kinnect offers a rich playfield for ideas and design that ride on digital and tech. With this mandate, I look forward to building on Kinnect’s existing strengths and capabilities in design and ideas with the team here. The creative energy here is irresistible, and I look forward to partnering with some of the best talents to drive design and ideas and build on the Delhi and Bengaluru offices. The time has come to unlearn and learn much more, and I see many innovations and experiments soon here,” added Garg.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
