Kingfisher and JioHotstar adds a social media twist to WPL live viewing

MUMBAI: Watching cricket just got a little louder, livelier and far more social. Kingfisher Premium Packaged Drinking Water has teamed up with JioHotstar to launch Kingfisher Good Times Hangout, a first-of-its-kind live viewing feed designed to turn match time into hangout time. The format debuts during the TATA Women’s Premier League Semi-Final on 3 February and the Final on 5 February, streaming live from 6.30 pm on JioHotstar.

Unlike traditional commentary, the Good Times Hangout feed leans into conversation, humour and pop culture, offering viewers a relaxed, sofa-side take on live cricket. Think less textbook analysis and more mates reacting in real time, with jokes, opinions and cultural chatter flowing alongside the action.

The line-up brings together an eclectic mix of voices, including comedians Mantra, Angad Singh Ranyal, Gurleen Pannu, Aakash Gupta, Harsh Gujral and Kullu, alongside popular personalities Sahiba Bali and cricket experts Aakash Chopra, Reema Malhotra and Veda Krishnamurthy. The result is a blend of insight and irreverence that aims to keep even casual viewers entertained.

United Breweries Limited chief marketing officer Vikram Bahl, said the initiative builds on cricket’s natural role as a shared social experience. He noted that the Good Times Hangout moves beyond conventional brand integrations to create a more interactive and communal way to enjoy the game.

From JioStar’s side, head of sports sales Anup Govindan said the collaboration reflects the platform’s focus on rethinking how audiences consume live sport. By merging cricket with culture and conversation, he added, the format shows how brands can become part of the viewing experience rather than sitting on its sidelines.

Accessible via the audio and subtitles menu while watching the live match, Kingfisher Good Times Hangout offers a fresh way to experience the WPL. For fans and non-fans alike, it promises less shouting at the screen and more feeling like you are part of the room.