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Connected TV is the surprise story of the season as the tournament cements its position as the biggest live sports event in India
The platform launches intent-driven advertising with Instamart, aiming to turn cricket fans into customers
Data-led guide shows multi-screen, sponsorship strategies drive higher impact
JioStar's T20 World Cup data shows cross-screen duplication below 10 per cent, setting the stage for a blockbuster IPL
64 per cent find TV brands more trustworthy, 65 per cent spend over Rs 30,000 monthly on credit cards.
