MAM
Kinetic India boosts Birla Estate’s launch in Bengaluru
MUMBAI: Having established itself as a global leading player in the Out-Of-Home (OOH) media industry, Kinetic Worldwide partnered with Birla Estates for its launch in one of the largest micro-markets in the city of Bengaluru.
Pioneers across a diverse set of industries, Birla group ventured into the real estate arena with Birla Estates back in 2016. Living up to the Birla legacy, in a mere span of three years, it has been established as a change-maker. One such quintessential example is Birla Alokya, integrating the unique concept of ‘Villaments’ – Smart homes designed for the future. Villaments offer Villa like spacious luxuries with all the modern apartment like lifestyle, a popular trend fast catching up in the city of Bengaluru, it is indeed becoming a lucrative housing option forconsumers.
Promoting a prime property at Soukya Main Road (Whitefield) with great proximity to IT hubs and retail spaces, Kinetic capitalized on this very aspect of location. Strategically acquiring all available media formats closer to the location of the property, it set about creating brand awareness with impactful media and life-size billboards at high traffic junctions, across the city.
Complimenting the innovative stays, this campaign was executed in Bengaluru with appropriate spends. Further, to give the consumers an indication of the property locations, bus shelters were converted and branded with signages, showcasing the distance and directions from the location in a clutter breaking manner. Thus, building a high reach and impactful messaging amongst the consumers and vividly positioning the thought of the brand.
“Out-of-home advertising today is a strategic choice with ample opportunities to create impactful brand awareness. As a progressive real estate brand, we believe that clutter breaking OOH compliments our innovative life designed homes at Birla Alokya very well. We are thus positive traction”,as said by Birla Estates Corporate Marketing Spokesperson.
“According to CREDAI, Karnataka has been identified as a hot spot for the real estate industry to boom. Bengaluru being a prime city, gathering attention for brand promotions is quite a task.
Associating with a trusted brand like Birla Estates only made it easier for us to drive a simplistic campaign for maximum brand awareness and retention” says Nandini Nayyar, Regional Head-Westat Kinetic India.
Brands
Manforce brings Manasvi Mamgai on board as its brand ambassador
Actor joins Sunny Leone, AI avatar Myra Kapoor in new phase of storytelling
NEW DELHI: Manforce Condoms, the flagship sexual wellness brand from Mankind Pharma, has signed Manasvi Mamgai as its newest brand ambassador, marking a fresh push to evolve its messaging for a more modern audience.
Mamgai, who rose to prominence after winning Femina Miss India World 2010 and has since built a presence across film and global platforms, is expected to bring a confident, contemporary voice to the brand’s communication.
She joins an existing line-up that includes Sunny Leone and the AI-powered persona Myra Kapoor, reflecting the brand’s mix of familiarity and forward-looking storytelling. The move signals a shift towards sharper product-led narratives while retaining Manforce’s signature bold tone.
Mankind Pharma vice president and head of sales and marketing for consumer division Joy Chatterjee said Manasvi Mamgai’s persona aligns well with the brand’s evolving focus. “As we move towards a more product-focused approach, her presence will help us communicate in a way that feels both authentic and compelling for today’s audience,” he noted.
For her part, Manasvi Mamgai said the association resonates with her own beliefs around awareness and responsible conversations. “I am delighted to be associated with Manforce, a brand that has consistently promoted awareness while evolving its narrative towards more meaningful communication,” she said.
Over the years, Manforce has positioned itself at the forefront of conversations around intimacy and self-expression, often breaking taboos in a traditionally conservative category. With Mamgai on board, the brand is looking to deepen that connection while appealing to a new generation of consumers.
As competition in the sexual wellness space intensifies, Manforce’s latest move suggests it is not just adding a new face, but sharpening its voice for what comes next.
