Brands
KFC says “Aao Lunch Karein!” is the mantra for 2024
Mumbai: Raise your hand if you have ever said “Let’s connect for a quick call at 1:00 pm.” Or declared “I’ll eat lunch after class.” Or sighed and said “Aaj lunch main same khaana hai”. Or looked at your wallet and had to say, “No lunch today, I’m saving my pocket money.”
Well, things are about to change in 2024. Thanks to the KFC Lunch Police.
In KFC’s latest campaign for the all-new KFC Lunch Specials, the iconic Colonel Sanders leads a squad he proudly calls the KFC Lunch Police. Colonel Sanders and his crew have a single mission – catch those who think missing lunch is okay.
In the new campaign unveiled today, the KFC Lunch Police are seen visiting an office where everyone seems to have something to do at lunchtime, except eat lunch! Colonel and his crew swiftly move around grabbing people’s phones, shutting laptops, closing files, switching off the power supply, and much more. So that Lunch can get justice.
Confusion takes over every employee as they wonder what’s happening. Until Colonel Sanders declares that all lunch offenders are under arrest. After all, lunchtime par lunch ke alawa aur kuch karna is a crime.
The film ends with a powerful declaration of “Aao Lunch Karein!” by Colonel Sanders as he urges everyone to join in the lunch revolution and indulge in the KFC Lunch Specials.
KFC India & partner countries CMO Aparna Bhawal said, “Lunch is often the most compromised meal of the day, because of a myriad of reasons – we’re on the move, or there’s an assignment to finish, a meeting to get to, pocket money running low, or simply because we want more variety for lunch. KFC Lunch Specials is a range of meals combining value and variety and will come to the rescue of those looking for an option that is filling and at the same time gives them good value for money at just INR 149. The new launch is in line with our ambition to expand our core menu through interesting formats to provide unmatched variety and value to our consumers. With the range of options under KFC Lunch Specials, there is something for everyone to enjoy, whether they are existing KFC fans or trying our deliciously crispy menu items for the first time.”
Ogilvy-North CCO Ritu Sharda said, “Lunch doesn’t always get the justice it deserves. Sometimes we work at lunchtime, or have working lunches, or skip lunch. We settle for what’s available around us, at the table or in our bags, with convenience towering over love. With KFC Lunch Specials, we wanted to highlight this cultural shift that has slowly crept into our lives. So we created the KFC Lunch Police. Led by Colonel Sanders with a team of undercover lunch agents, who pop out of thin air and catch lunch offenders on the fly. It’s a fun, slightly wacky, and a completely unmissable way to remind people that with KFC Lunch Specials, we are bringing back the adage, lunchtime means lunchtime.”
Subsequent films in the campaign will showcase different situations and reasons people are compelled to skip lunch – whether it’s a boss who wants his team to eat the exact same thing each day or a college student whose pocket money won’t stretch for a lunch outside the canteen.
The campaign will run on TV and digital platforms, along with a robust 360-degree plan.
With KFC Lunch Specials, consumers can choose from a variety of meals including Longer burgers, Rolls, or Rice Bowlz, paired with the iconic Hot & Crispy chicken, Peri Peri Chicken Strips or Fries, along with refreshing beverages. There’s something for everyone as consumers can choose from a variety of veg and non-veg options.
KFC Lunch Specials are available exclusively from 11:00 am to 4:00 pm at all KFC restaurants. So, get set for a crispy, crunchy, delicious lunchtime, with options starting at Rs 149.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
