Brands
Kaya finds its true glow with Fatima Sana Shaikh as brand ambassador
MUMBAI: When science meets stardom, the glow is hard to miss. Marico Limited has announced actor Fatima Sana Shaikh as the new brand ambassador for its Kaya range of skincare products, bringing together 20-plus years of dermatological expertise and a star known for her bold, authentic persona.
Kaya, trusted for formulations designed specifically for Indian skin, boasts a portfolio of over 75 products spanning acne care, sun protection, anti-ageing, pigmentation, hair, and body solutions. The brand’s dermat-led approach aims to simplify routines while delivering visible results cutting through the clutter of skincare trends that often leave consumers confused.
For Marico, the move signals a fresh chapter for Kaya. Marico executive vice president and head of beauty & styling digital business Akash Banerji said Fatima embodies “confidence, relatability, and a progressive take on beauty,” qualities that resonate with today’s informed yet overwhelmed skincare audience. He added that Kaya’s mission remains simple: science should empower, not complicate.
Fatima echoed this sentiment, saying Kaya stood out because it “cuts through the noise” with products co-created with dermatologists and built on trust. For her, authentic beauty is about confidence and clarity, not chasing fleeting trends.
With this partnership, Kaya looks to sharpen its storytelling edge while reinforcing its credibility as a science-backed, results-driven skincare brand. In an industry crowded with quick fixes, its pitch is clear, stop second-guessing, trust the experts, and let confidence be the true glow-up.
Brands
Prataap Snacks posts Rs 1.14 crore Q4 profit, EBITDA up 319 per cent
Yellow Diamond maker posts turnaround with Rs 1.14 crore profit, 10 per cent dividend proposed
NEW DELHI: Prataap Snacks Limited has staged a sharp turnaround in the fourth quarter of FY26, reporting a 319 per cent surge in operating EBITDA and a return to profitability after a challenging previous year.
The Indore-based company, known for brands such as Yellow Diamond and Avadh, posted income from operations of Rs 420.18 crore for Q4 FY26, marking a 5 per cent year-on-year rise. Operating EBITDA climbed to Rs 20.59 crore, while margins stood at 4.9 per cent.
Most notably, the company reported a profit after tax of Rs 1.14 crore for the quarter, reversing a loss of Rs 11.94 crore in the same period last year. Diluted earnings per share improved to Rs 0.48 from a negative Rs 5.00 earlier, signalling a steady recovery in performance.
For the full financial year, consolidated income rose 1 per cent to Rs 1,724.65 crore. Annual operating EBITDA grew 68 per cent to Rs 81.81 crore, while the company posted a net profit of Rs 9.72 crore, compared to a loss of Rs 34.27 crore in FY25.
Reflecting this improved performance, the board has recommended a dividend of 10 per cent, equivalent to Rs 0.50 per share on a face value of Rs 5.
Prataap Snacks Limited managing director Amit Kumat said the recovery was driven by sharper execution and data-led decision-making, including the use of Sales Force Automation analytics. The company also expanded its distribution network to over 5,000 distributors and strengthened its presence on quick commerce platforms.
Looking ahead, the company expects double-digit revenue growth in FY27, though it remains cautious about inflationary pressures on key inputs such as packaging materials and edible oil. Management plans to offset these through tighter cost controls and calibrated pricing strategies.
With profitability back on track and operations stabilising, Prataap Snacks appears to be regaining its footing in an increasingly competitive packaged foods market.
