MAM
Kaushal Mahajan joins ABP Network to handle linear TV and CTV ad revenue
DELHI: Kaushal Mahajan has moved to ABP Network as senior manager–major accounts, tasked with driving advertising revenues across linear television and connected TV, a mandate that places him at the heart of the broadcaster’s growth engine.
The appointment follows a decade-plus career across news, radio and broadcast sales, marked by steady climbs through the ranks and a sharp focus on revenue delivery. At ABP Network, Mahajan will handle key advertisers and agencies, overseeing monetisation strategies across the group’s channels as television advertising adapts to a more hybrid, screen-agnostic future.
Before this move, Mahajan spent over two years at ARG Outlier Media, where he ran advertising revenue for Republic Bharat, managing corporate, SME and retail accounts. Earlier stints include category manager–ad sales at Red FM, managerial roles at TV Today, and nearly two years at CNN-News18, where he progressed from account manager to senior account manager.
His early career was forged at Red FM and Reliance Broadcast Network, where he handled regional corporate clients across automobile and BFSI sectors, built long-term agency relationships, and consistently delivered revenue targets while keeping a tight grip on planning, CRM and collections.
An MBA in marketing from IBS Hyderabad, Mahajan brings a blend of market research, product marketing and hands-on account management—skills increasingly prized as broadcasters chase smarter, faster ad growth.
ABP Network is betting that experience and edge matter. Mahajan’s brief is clear: sell harder, think sharper and keep the ad money moving.
MAM
Ameya Velankar steps down as Uber’s head of marketing for India & South Asia
Veteran marketer exits after more than seven years with the ride-hailing giant.
MUMBAI: After more than seven years of steering Uber through the bumpy roads of India’s mobility market, Ameya Velankar has decided to change lanes. Ameya Velankar has stepped down as Head of Marketing for India and South Asia, marking the end of a significant chapter at the ride-hailing company. He had been with Uber since 2019, taking on multiple roles in product and category marketing before rising to lead the marketing function for the region in 2021.
During his tenure, Velankar played a key role in strengthening Uber’s positioning in one of its most competitive and dynamic markets. He helped drive localised marketing strategies and scale adoption across key offerings such as Auto, Moto, Rentals and Intercity, tailoring global platforms to Indian consumer needs.
Prior to joining Uber, Velankar built his marketing expertise at leading consumer companies including SC Johnson and Marico, where he handled category and product leadership roles. His career began at RPG Enterprises.
Details of his next professional move have not been disclosed.
In a fast-evolving mobility landscape where brands constantly battle for attention, Ameya Velankar helped Uber stay relevant and resonant with millions of Indian users. As he moves on from the driver’s seat of marketing, the company will now look for fresh ideas to keep its wheels turning smoothly.
