MAM
Kaushal Mahajan joins ABP Network to handle linear TV and CTV ad revenue
DELHI: Kaushal Mahajan has moved to ABP Network as senior manager–major accounts, tasked with driving advertising revenues across linear television and connected TV, a mandate that places him at the heart of the broadcaster’s growth engine.
The appointment follows a decade-plus career across news, radio and broadcast sales, marked by steady climbs through the ranks and a sharp focus on revenue delivery. At ABP Network, Mahajan will handle key advertisers and agencies, overseeing monetisation strategies across the group’s channels as television advertising adapts to a more hybrid, screen-agnostic future.
Before this move, Mahajan spent over two years at ARG Outlier Media, where he ran advertising revenue for Republic Bharat, managing corporate, SME and retail accounts. Earlier stints include category manager–ad sales at Red FM, managerial roles at TV Today, and nearly two years at CNN-News18, where he progressed from account manager to senior account manager.
His early career was forged at Red FM and Reliance Broadcast Network, where he handled regional corporate clients across automobile and BFSI sectors, built long-term agency relationships, and consistently delivered revenue targets while keeping a tight grip on planning, CRM and collections.
An MBA in marketing from IBS Hyderabad, Mahajan brings a blend of market research, product marketing and hands-on account management—skills increasingly prized as broadcasters chase smarter, faster ad growth.
ABP Network is betting that experience and edge matter. Mahajan’s brief is clear: sell harder, think sharper and keep the ad money moving.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
