Ad Campaigns
Katrina Kaif is the new face of L’oréal Paris
Mumbai: L’Oréal Paris is pleased to announce Katrina Kaif as the new face of the brand in India. Katrina is one of the most successful actresses in the Indian film industry and has created an impact like no other. As the new L’Oréal Paris spokesperson, Katrina Kaif joins Aishwarya Rai Bachchan, Sonam Kapoor and Freida Pinto as the fourth Indian face of the brand.
“I am thrilled that Katrina joins our amazing roster of spokespeople. She exudes sheer glamour and is a beauty icon to millions across the globe. She has risen to the top through sheer hard work and is an inspiration to all. Today we are proud to welcome her into the L’Oréal Paris family and hope to have a fabulous association with her”, said Satyaki Ghosh, Director, Consumer Products Division, L’Oréal India.
“I’m honored to be a part of the L’Oréal Paris family; it’s been a brand that I have always admired for its glamour and powerful message of ‘Because you’re worth it’. The stunning women that represent the brand across the globe are strong motivators. It is an incredible privilege to be joining this league of ladies. I’m looking forward to working with the L’Oréal Paris team in India and creating some new global beauty trends,” said Katrina Kaif.
Manashi Guha, General Manager, L’Oréal Paris says, “In India, L’Oréal Paris has grown immensely to become an extremely important part of the L’Oréal consumer portfolio. We have made significant leaps in terms of our product range and their relevance to the modern Indian woman. Our spokespeople are passionate and talented individuals and sources of inspiration for our generation thanks to their vision, engagement and talent. Katrina beautifully embodies the qualities that represent our brand and we’re very happy to have her on board with us.”
Global ambassador for L’Oréal Paris – Aishwarya Rai Bachchan who has been a part of the brand for 12 years said, “I would like to extend a warm welcome to Katrina to the L’Oréal Paris family. I am sure she will enjoy representing team India as brand ambassador and I wish her the very best.”
Katrina Kaif has an outstanding film record and has carved a niche for herself in the Indian film industry. She has received multiple award nominations for the variety of roles she has portrayed and has been a part of several successful films like Zindagi Na Milegi Dobara, New York, Ek Tha Tiger, Jab Tak Hai Jaan and Dhoom 3.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
