Ad Campaigns
Karnataka Bank launches ‘Bharat Ka Karnataka Bank’ campaign
Mumbai: Karnataka Bank, one of India’s oldest and most respected Private Sector Bank, has launched its centenary campaign, ‘Bharat Ka Karnataka Bank’. This milestone campaign marks a hundred years of trust, excellence, resilience, and commitment to serving the nation.
In commemorating a century of banking legacy, Karnataka Bank has embraced the theme of adaptability and evolution. The campaign encapsulates the idea that true legacy lies in understanding the need to evolve with the times. Karnataka Bank has not only created a legacy unique to itself but has also transcended its roots in Karnataka to become a Bank that resonates with every corner of the nation.
Jointly executed by Havas Media India and Havas Worldwide India, the campaign underscores Karnataka Bank’s ability to adapt to the changing times while staying true to its core values. It aims to strengthen Karnataka Bank’s brand awareness, fostering a deeper connection with customers while also inviting new patrons to be a part of its storied legacy.
Karnataka Bank has not merely stayed true to its values but has also paid homage to the culture and ethos of every state it has been a part of. It is today ‘Bharat Ka Karnataka Bank’.
Talking about the association, Karnataka Bank MD & CEO Srikrishnan H said, “Karnataka Bank’s centenary is much more than just a celebration of a century of accomplishments; it is a bold assertion of our vision for the next hundred years. This astounding milestone exemplifies our unwavering commitment to advancing India’s agenda of national financial inclusion. We’re happy to have Havas India as our trusted strategic partner as we continue to work towards this ambition.”
Talking about the campaign, Karnataka Bank executive director Sekhar Rao said, “For a century, we’ve been more than just a bank; we’ve been a trusted partner in millions of people’s journeys. By remaining true to our core beliefs and embracing innovation, we have remained a steadfast partner to generations of families. We’re excited to launch our new brand campaign, celebrating Karnataka Bank’s 100-year legacy while looking ahead as a Bank, not just Karnataka, but for Bharat – Namma Karnataka Bank, Delhi walo ka Karnataka Bank, Mumbai walo ka Karnataka Bank – Bharat ka Karnataka Bank… This campaign marks our journey towards a tech-driven future, blending tradition with cutting-edge solutions for customers and communities nationwide”.
Havas India, South East Asia & North Asia (Japan & South Korea), group CEO Rana Barua said, “I would like to congratulate Karnataka Bank as it marks a century of excellence. Amidst global financial challenges, Banks in India have displayed remarkable resilience, surpassing global counterparts in growth and profitability. Hence it is the perfect time to forge a profound partnership with one of India’s premier financial institutions. We thank Karnataka Bank for placing their trust in us.”
Havas Media India managing director Uday Mohan said, “Creating a symphony that echoes the remarkable journey of Karnataka Bank, we have meaningfully positioned the bank’s narrative via this campaign across multiple media channels. This milestone campaign not only reflects our dedication to precision, apt messaging and targeting but also ensures that every story shared resonates deeply with audiences, cementing Karnataka Bank’s legacy for generations to come. We are immensely proud to be part of this centennial celebration and wish many more years of success for this iconic brand.
Havas Worldwide India chief creative officer Anupama Ramaswamy said, “It is easier to count the number of days in a hundred years than to count the relationships we’ve built over that time. This thought is at the heart of our campaign. A thought driven by a steadfast commitment to customer satisfaction. A thought that is also captured by showcasing real stories of real people, who have been our bedrock for close to a century now.”
The campaign will be live on television, digital channels, social media platforms, out-of-home displays, and print media.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
